The marketer is taken step-by-step through the key phases...

This book examines North Korea’s nuclear diplomacy over a long time period from the early 1960s, setting its dangerous brinkmanship in the wider context of North Korea’s military and diplomatic campaigns to achieve its political goals. It argues that the last four decades of military adventurism demonstrates Pyongyang’s...

Essentials of Physician Practice Management offers a practical reference for administrators and medical directors and provides a comprehensive text for those preparing for a career in medical administration, practice management, and health plan administration. Essentials of Physician Practice Management is filled with valuable...

Strategic accounts are your firm’s lifeblood: they play a critical role in its success or failure. The Seven Keys to Managing Strategic Accounts is filled with best practices and examples of how to intelligently manage key interactions and relationships with these vital accounts—for greater loyalty, higher profitability,...

How do you make career development work for both the employee and the business? IBM® has done it by tightly linking employee-driven career development programs with corporate...