Few people ever read a preface, and those who do often just glance at the first few lines. So we begin by answering the question most frequently asked by the readers of our manuscript: "What does [BB] mean?" Like most undergraduate texts in mathematics these days, answers to some of our exercises appear at the back of the book....
Following a seminar presentation, a member of the audience approached me to follow up on a point I had addressed. He explained that he worked in a bank, and also taught a graduate-level data mining course. He asked if I had any advice about how to turn the business description of a problem into a form that could be answered...
For some time, the fields of project management, computer science, and software development have been growing rapidly and concurrently. Effective support for the enterprise demands the merging of these efforts into a coordinated discipline, one that incorporates best practices...
Thank you for picking up this book! We believe that if you are reading this page, you are an individual seeking to gain a greater degree of familiarity with cybercrime and espionage, and more likely than not, believe that the realities outweigh the fear, uncertainty, and doubt associated with these two topics. Our desire in writing this...
Business intelligence is made possible by the existence of Information Technology. Business intelligence
aims to support better business decision-making. To use agile methodologies and to develop Information
Technology faster and cheaper is to put an icing on the cake. I doubt that Hans Peter Luhn was aware
of the consequences of...
This book is intended for Information Technology (IT) professionals who have been
hearing about or have been tasked to evaluate, learn or implement data warehousing
technologies. This book also aims at providing fundamental techniques of KDD and Data
Mining as well as issues in practical use of Mining tools.
This astounding declaration was made by the former PepsiCo executive and
Apple CEO John Sculley, the same visionary responsible for ousting Steve Jobs
in 1985. While some traditional marketers might still agree with his statement,
today most marketing executives recognize data-driven decisions will shape
the future of...
The Internet has completely transformed the way products are marketed and sold.
Technology is evolving very quickly and businesses are constantly reinventing themselves.
Customers want more for their money. They have learned to shop around to
find the best value. They compare reviews to purchase the highest-rated items. As the...
For nearly four decades, video games have captured the imaginations and drawn the ire of people around the world. Actors play them. Rappers promote them. Politicians want to control them. Even baseball legends make them. Video games are a cultural crossroads where business, entertainment, and technology converge.
In the knowledge society, the traditional facts of business life are volatile and
not given. Every organization is challenged in this context, to enrich its sensors,
and its internal processes toward the exploitation of tangible and intangible resources.
During the last few years, an important shift in management...
This book was developed from a workshop on the “Effective Use of
Ecological Modeling in Management,” held in Oak Ridge, Tennessee,
on October 23–26, 2000. The workshop was sponsored by the Department
of Defense’s (DoD’s) Strategic Environmental Research and Development
Program (SERDP), the Army Research...
Competing in today's world requires a greater emphasis on strategy, long-range planning, and decision making, and this is why businesses are building data warehouses. Data warehouses are becoming more and more common as businesses have realized the need to mine the information that is stored in electronic form. Data warehouses provide...
