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Emotional Engineering vol. 2
Emotional Engineering vol. 2

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering vol 2. describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on emotion. Emotional engineering...

Java Deployment with JNLP and WebStart
Java Deployment with JNLP and WebStart

Java Deployment takes a very practical approach to the topic of deploying Java applications. First, the book presents the major deployment concerns a Java developer faces and addresses the most common deployment scenarios. Next, the book addresses deployment issues the developer faces while coding a project. Finally, the book presents...

Game Analytics: Maximizing the Value of Player Data
Game Analytics: Maximizing the Value of Player Data

Developing a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing...

For Better or for Worse
For Better or for Worse
The development of an American science establishment -- today an amalgam of scientists, engineers, universities, industrial laboratories, and federal science agencies -- began early in the twentieth century when the federal government began to invest in a national scientific infrastructure. During World War II this investment swelled to colossal...
Winning Results with Google AdWords, Second Edition
Winning Results with Google AdWords, Second Edition
Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment theyAnd#39;re looking for the products and services youAnd#39;re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful...

Computational Intelligence in Data Mining - Volume 3: Proceedings of the International Conference on CIDM, 20-21 December 2014 (Smart Innovation, Systems and Technologies)
Computational Intelligence in Data Mining - Volume 3: Proceedings of the International Conference on CIDM, 20-21 December 2014 (Smart Innovation, Systems and Technologies)

The contributed volume aims to explicate and address the difficulties and challenges for the seamless integration of two core disciplines of computer science, i.e., computational intelligence and data mining. Data Mining aims at the automatic discovery of underlying non-trivial knowledge from datasets by applying intelligent analysis...

International Assignments: An Integration of Strategy, Research, and Practice
International Assignments: An Integration of Strategy, Research, and Practice
Although the authors of this book and I approach the strategic challenges of globalization
from different perspectives, we've come to a similar conclusion: that the
"people" imperative is often overlooked when companies decide to enter new
countries or world regions. Stroh, Black, Mendenhall, and Gregersen base their...
Managing Mission-Critical Domains and DNS
Managing Mission-Critical Domains and DNS

Manage your organization’s naming architecture effectively, from the administrative/policy side right through to the technical DNS and nameserver implementations. This practical book takes you through the basics—the anatomies of domain names and DNS requests—and covers DNS and domain issues from a variety of...

Managing for Knowledge - HR's Strategic Role
Managing for Knowledge - HR's Strategic Role

This practical book draws on the author’s own experience, as well as that of leading-edge Human Resource and Knowledge Management practitioners including Linda Holbeche, Elizabeth Lank and Dave Snowden, each of whom recognizes, that building a knowledge-centric culture cannot be achieved through technology alone.

It covers areas...

Sales Excellence: Systematic Sales Management (Management for Professionals)
Sales Excellence: Systematic Sales Management (Management for Professionals)

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in...

Process Quality Assurance for UML-Based Projects
Process Quality Assurance for UML-Based Projects

Software quality, by its very nature, is elusive. Add to that the issue of ever-changing user requirements and the vagaries of software project management and "quality" can easily become a mere word on a distant horizon. This highly acclaimed book demonstrates how the Unified Modeling Language (UML) can be used within a process...

Pharmaceutical Project Management, Second Edition (Drugs and the Pharmaceutical Sciences)
Pharmaceutical Project Management, Second Edition (Drugs and the Pharmaceutical Sciences)
This second edition of Pharmaceutical Project Management is published one decade after the first edition. What has changed over the past decade in drug development? Actually, a lot. The move to outsourcing has intensified and the successful management of relationships between sponsor and contractor is recognized to be a...
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