Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are...

Computer animation, for many people, is synonymous with big-screen events such as Star Wars, Toy Story, and Titanic . But not all, or arguably even most, computer animation is done in Hollywood. It is not unusual for Saturday morning cartoons to be entirely computer generated. Computer games take advantage of state-of-the-art computer graphics...

With Say it Like Obama and Win!, you...

The numbers are simple. What’s complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don’t simply earn, save, and spend money: we flirt with it, crave it,...

If your concerns are brand awareness and exposure, you and Google AdWords are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it's suited for any budget and you can launch a campaign in...

It is important that these implementations are...

No psychobabble, no self-help clichés, no touchy-feely theories. Whether you're striving to get ahead in business or sports, 10-Minute Toughness is the simple and effective mental-training program to help you make the most of what you've got and give you the extra push you need to go the distance. You'll find the competitive edge...