As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books on marketing theory dense and difficult to follow. Most are written for academics and researchers, not for undergraduates and taught...

"This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the most useful value-added books about the Millennial generation."
—Warren Bennis, Distinguished Professor of Management, University of Southern California,and...

Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. "Sounds great,"...

The region between the shoulder and wrist is an important part of the body, as without the upper extremity there is severe functional impairment. In many ways, such impairment is greater than the counterpart in the lower extremity; this is readily apparent by looking at the homunculus of the somato-motor regions of the brain. Realizing the...

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As a futurist, you can be fascinating at a cocktail party. Instead of dropping names, you drop facts and figures: We are expected to live well intoour 100s; the average age for young adults to marry in America is 30; the single male head of household is the fastest growing demographic group; and the...