The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...
This comprehensive book instructs IT managers to adhere to federally mandated compliance requirements. FISMA Compliance Handbook Second Edition explains what the requirements are for FISMA compliance and why FISMA compliance is mandated by federal law. The evolution of Certification and Accreditation is discussed.
Emergent technologies, including ambient intelligence and pervasive computing, promise a considerable advance in the way people use virtual communities, and new, innovative applications are making virtual communities more dynamic and usable than ever.
Virtual Community Building and the Information Society: Current and Future...
The past 25 years have seen a progressive improvement in external
fixation techniques in terms of patient acceptability, ease of appli
cation and apparatus stability. The recent awareness in Europe of
the method, application and excellent results of the technique pio
neered by G. A. Ilizarov has caused a rapid increase here in...
In today’s sophisticated world, reliability stands as the ultimate arbiter of quality. An understanding of reliability and the ultimate compromise of failure is essential for determining the value of most modern products and absolutely critical to others, large or small. Whether lives are dependent on the performance of a heat shield or...
The annual series Global Conferences on Sustainable Manufacturing (GCSM) sponsored by the International Academy for Production Engineering (CIRP) is committed to excellence in the creation of sustainable products and processes that conserve energy and natural resources, have minimal negative impacts upon the natural environment and society,...
The new edition of BEGINNING & INTERMEDIATE ALGEBRA is an exciting and innovative revision that takes an already successful text and makes it more compelling for today's instructor and student. The new edition has been thoroughly updated with a new interior design and other pedagogical features that make the text both easier to read...
In recent years, the popularity of virtual worlds has increased significantly and they have consequently come under closer academic scrutiny. Papers about virtual worlds are typically published at conferences or in journals that specialize in something - tirely different, related to some secondary aspect of the research. Thus a paper d-...
Your awareness of uncommon diseases and possible complications is vital to successful anesthetic patient management. Anesthesia and Uncommon Diseases, 6th Edition, brings you up to date with new information on less commonly seen diseases and conditions, including the latest evidence and management guidelines. This unique medical reference...
This book explains the ongoing war between private business and cyber criminals, state-sponsored attackers, terrorists, and hacktivist groups. Further, it explores the risks posed by trusted employees that put critical information at risk through malice, negligence, or simply making a mistake. It clarifies the historical context of the...
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.
Author David DiSalvo presents evidence from evolutionary and...
