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Programming Windows Azure: Programming the Microsoft Cloud
Programming Windows Azure: Programming the Microsoft Cloud

I hate the term the cloud. I really do. In a surprisingly short period of time, I’ve seen the term twisted out of shape and become a marketing buzzword and applied to every bit of technology one can conjure up. I have no doubt that in a few years, the term the cloud will be relegated to the same giant dustbin for bad technology...

Best Practices for Graphic Designers, Color Works: Right Ways of Applying Color in Branding, Wayfinding, Information Design, Digital Environments and Pretty Much Everywhere Else
Best Practices for Graphic Designers, Color Works: Right Ways of Applying Color in Branding, Wayfinding, Information Design, Digital Environments and Pretty Much Everywhere Else

This is the go-to guide for designers as it outlines and details the essential color design skills needed to create successful, meaningful, and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real world with real clients. Color...

Marketing Demystified
Marketing Demystified

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...

Getting an Information Security Job For Dummies
Getting an Information Security Job For Dummies

Get prepared for your Information Security job search! Do you want to equip yourself with the knowledge necessary to succeed in the Information Security job market? If so, you've come to the right place. Packed with the latest and most effective strategies for landing a lucrative job in this popular and quickly-growing field, Getting an...

Tech Job Hunt Handbook: Career Management for Technical Professionals
Tech Job Hunt Handbook: Career Management for Technical Professionals

Tech Job Hunt Handbook is a career management book—just for technology professionals—that reflects today’s new economic realities. The world of work is constantly changing, and staying professionally relevant while competing for more specialized tech jobs in areas like cloud computing, mobile and social...

Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others
Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others

“All of our working lives we have heard the mantra, ‘a reputation lost is never regained.’ Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky’s book a wonderful read...

AspectJ Cookbook
AspectJ Cookbook
This hands-on book shows readers why and how common Java development problems can be solved by using new Aspect-oriented programming (AOP) techniques. With a wide variety of code recipes for solving day-to-day design and coding problems using AOP's unique approach, AspectJ Cookbook demonstrates that AOP is more than...
Irresistible! Markets, Models, and Meta-Value in Consumer Electronics
Irresistible! Markets, Models, and Meta-Value in Consumer Electronics
The consumer electronics industry is entering an era of extraordinary growth. The industry’s best companies will ride that wave to unprecedented success. But, today, many CE companies are struggling with business models that are simply untenable. They must change to survive: they must change even more dramatically to win.

...

Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success (Business Books)
Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success (Business Books)

They’re young, they’re brash, they’re smart―and they’re 77-million strong.

Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you’ve seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving...

Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding
Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding

Why should you, a competent software developer or programmer, care about your own brand? After all, it’s not like you're an actor or musician.

In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in...

Practical Zendesk Administration
Practical Zendesk Administration
"Reading these chapters is like reading the advanced manual we never wrote when we designed the product. Stafford and Anton's ability to enlighten readers on how to use the product better and the reasons for the design decisions in Zendesk never ceases to impress us."
-Mikkel Svane, Founder and CEO at
...
Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling
Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling

Apply universally accepted cinematic techniques to your Flash projects to improve the storytelling quotient in your entertainment, advertising (branding), and educational media. A defined focus on the concepts and techniques for production from story reels to the final project delivers valuable insights, time-saving practical tips, and...

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