Learn IT - Books tags branding

Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others

Apress, 2012

“All of our working lives we have heard the mantra, ‘a reputation lost is never regained.’ Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky’s book a wonderful read...

LinkedIn For Dummies, 4th Edition

For Dummies, 2016

Build your network, find a job, and been seen as a thought leader

LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by...

AspectJ Cookbook

O'Reilly, 2004

This hands-on book shows readers why and how common Java development problems can be solved by using new Aspect-oriented programming (AOP) techniques. With a wide variety of code recipes for solving day-to-day design and coding problems using AOP's unique approach, AspectJ Cookbook demonstrates that AOP is more than...

Irresistible! Markets, Models, and Meta-Value in Consumer Electronics

IBM Press, 2005

The consumer electronics industry is entering an era of extraordinary growth. The industry’s best companies will ride that wave to unprecedented success. But, today, many CE companies are struggling with business models that are simply untenable. They must change to survive: they must change even more dramatically to win.

...

Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success (Business Books)

McGraw-Hill, 2009

They’re young, they’re brash, they’re smartâand they’re 77-million strong.

Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you’ve seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving...

Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding

Apress, 2014

Why should you, a competent software developer or programmer, care about your own brand? After all, it’s not like you're an actor or musician.

In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in...

Practical Zendesk Administration

O'Reilly, 2014

"Reading these chapters is like reading the advanced manual we never wrote when we designed the product. Stafford and Anton's ability to enlighten readers on how to use the product better and the reasons for the design decisions in Zendesk never ceases to impress us."
-Mikkel Svane, Founder and CEO at...

Data Merge and Styles for Adobe InDesign CC 2018: Creating Custom Documents for Mailouts and Presentation Packages

Apress, 2017

Harness the power of Adobe InDesign's data merge and style panel. Whether you're creating custom mail-outs or other mail-merge needs, familiarize yourself with this powerful InDesign panel in this in-depth, step-by-step guide. This book shows you how to easily create, edit, and print data merged documents that match...

Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling

Focal Press, 2010

Apply universally accepted cinematic techniques to your Flash projects to improve the storytelling quotient in your entertainment, advertising (branding), and educational media. A defined focus on the concepts and techniques for production from story reels to the final project delivers valuable insights, time-saving practical tips, and...

Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps

Addison Wesley, 2010

Given the fiercely competitive state of the iPhone app landscape, it has become increasingly challenging for app designers and developers to differentiate their apps. The days are long gone when it was possible to crank out an app over the weekend and refine it after receiving a few not so flattering user reviews....

How Cool Brands Stay Hot: Branding to Generation Y

Kogan Page, 2013

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay...

eBay Listings That Sell For Dummies (Computer/Tech)

For Dummies, 2006

Discover the tricks top sellers use to grab attention

Create your own unique eBay selling pages with time-tested techniques

So you know your way around eBay, but you're not getting the highest bids for your items? Maybe your listings need a makeover! Here are all the...

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