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Branding For Dummies
Branding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission,...

Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People
Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People

Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the...

Eclipse : Building Commercial-Quality Plug-ins (2nd Edition)
Eclipse : Building Commercial-Quality Plug-ins (2nd Edition)
Eclipse has established itself as a dominant force in the application-development space. Key to the success of Eclipse is the ability of developers to extend its functionality using plug-ins.

This new edition of Eclipse: Building Commercial-Quality Plug-ins is the definitive, start-to-finish guide to building commercial-quality Eclipse...

The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health,...

The Business of Design
The Business of Design

For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity...

Getting an Information Security Job For Dummies
Getting an Information Security Job For Dummies

Get prepared for your Information Security job search! Do you want to equip yourself with the knowledge necessary to succeed in the Information Security job market? If so, you've come to the right place. Packed with the latest and most effective strategies for landing a lucrative job in this popular and quickly-growing field, Getting an...

Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work
Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work

Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses.

Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets,
...

Secrets of the eBay Millionaires
Secrets of the eBay Millionaires
How eBay’s top sellers made their millions--and you can too!

Find out how Phil went from penniless to PowerSeller, how Drew sells custom pens for $7,000 each, how Lisa uses her professional acting skills to woo customers, and how you too can make big money on the world’s greatest online marketplace. For the first time in one volume,...

Principles of Marketing, 12th Edition
Principles of Marketing, 12th Edition

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...

Companies Are People, Too: Discover, Develop, and Grow Your Organization's True Personality
Companies Are People, Too: Discover, Develop, and Grow Your Organization's True Personality

Praise for COMPANIES ARE PEOPLE, TOO

"In most cases, the CEO’s perception of a company’s personality is drastically different than what the rest of the organization perceives. In the dynamic read, Companies Are People, Too, you’ll discover how to identify the true personality of your company. With this...

Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others
Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others

“All of our working lives we have heard the mantra, ‘a reputation lost is never regained.’ Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky’s book a wonderful read...

AspectJ Cookbook
AspectJ Cookbook
This hands-on book shows readers why and how common Java development problems can be solved by using new Aspect-oriented programming (AOP) techniques. With a wide variety of code recipes for solving day-to-day design and coding problems using AOP's unique approach, AspectJ Cookbook demonstrates that AOP is more than...
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