Themes are among the most powerful features that can be used to customize a web site and give it a professional look, especially in WordPress. Using custom themes you can brand your site for a particular corporate image, ensure standards compliance, and create easily navigable layouts. But most WordPress users still continue to use default...

I hate the term the cloud. I really do. In a surprisingly short period of time, I’ve seen the term twisted out of shape and become a marketing buzzword and applied to every bit of technology one can conjure up. I have no doubt that in a few years, the term the cloud will be relegated to the same giant dustbin for bad technology...

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...

In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve...

What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business...

• Turns anyone already using Prezi into a master of both design and delivery
• Illustrated throughout with easy-to-follow...

"In most cases, the CEO’s perception of a company’s personality is drastically different than what the rest of the organization perceives. In the dynamic read, Companies Are People, Too, you’ll discover how to identify the true personality of your company. With this...