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Branding for Nonprofits
Branding for Nonprofits
Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities...
WordPress 2.8 Themes Cookbook
WordPress 2.8 Themes Cookbook

Themes are among the most powerful features that can be used to customize a web site and give it a professional look, especially in WordPress. Using custom themes you can brand your site for a particular corporate image, ensure standards compliance, and create easily navigable layouts. But most WordPress users still continue to use default...

Programming Windows Azure: Programming the Microsoft Cloud
Programming Windows Azure: Programming the Microsoft Cloud

I hate the term the cloud. I really do. In a surprisingly short period of time, I’ve seen the term twisted out of shape and become a marketing buzzword and applied to every bit of technology one can conjure up. I have no doubt that in a few years, the term the cloud will be relegated to the same giant dustbin for bad technology...

WordPress Theme Design
WordPress Theme Design
This book walks through clear, step-by-step instructions to build a custom theme for the WordPress open-source blog engine. The author provides design tips and suggestions and covers setting up your WordPress sandbox, and reviews the best practices from setting up your theme's template structure, through coding markup, testing, and debugging, to...
Raising Capital: Get The Money You Need To Grow Your Business
Raising Capital: Get The Money You Need To Grow Your Business
Whether your business is just a gleam in your eye, a newly launched operation, or a full-fledged firm that's humming right along, you'll never experience real growth without a substantial infusion of cash. Long gone are the days when venture capital groups seemed to pour millions into every "next big thing." Now it's clear that there is...
Principles of Marketing, 12th Edition
Principles of Marketing, 12th Edition

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

A company’s workforce is its most valuable asset. It is the employees who translate an organization’s strategy into reality, who interact with consumers and who determine the corporate brand.

In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve...

Blog Marketing
Blog Marketing

What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business...

Advertising Photography: A Straightforward Guide to a Complex Industry
Advertising Photography: A Straightforward Guide to a Complex Industry
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and...
Mastering Prezi for Business Presentations - Second Edition
Mastering Prezi for Business Presentations - Second Edition

Engage your audience visually with stunning Prezi presentation designs and be the envy of your colleagues who use PowerPoint with this book and ebook

About This Book

  • Turns anyone already using Prezi into a master of both design and delivery
  • Illustrated throughout with easy-to-follow...
Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters
Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters

Learn the skills you must master to assume leadership roles―creative directors, art directors, and advertising managers―on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative...

Companies Are People, Too: Discover, Develop, and Grow Your Organization's True Personality
Companies Are People, Too: Discover, Develop, and Grow Your Organization's True Personality

Praise for COMPANIES ARE PEOPLE, TOO

"In most cases, the CEO’s perception of a company’s personality is drastically different than what the rest of the organization perceives. In the dynamic read, Companies Are People, Too, you’ll discover how to identify the true personality of your company. With this...

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