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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health,...

Best Practices for Graphic Designers, Color Works: Right Ways of Applying Color in Branding, Wayfinding, Information Design, Digital Environments and Pretty Much Everywhere Else
Best Practices for Graphic Designers, Color Works: Right Ways of Applying Color in Branding, Wayfinding, Information Design, Digital Environments and Pretty Much Everywhere Else

This is the go-to guide for designers as it outlines and details the essential color design skills needed to create successful, meaningful, and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real world with real clients. Color...

Starting Your Career as an Interior Designer
Starting Your Career as an Interior Designer
Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how...
The AMA Handbook of Public Relations
The AMA Handbook of Public Relations

Foreword by Maria Bartiromo

Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web's value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to...

Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success (Business Books)
Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success (Business Books)

They’re young, they’re brash, they’re smart―and they’re 77-million strong.

Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you’ve seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving...

The Fundamentals of Marketing
The Fundamentals of Marketing

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Handel und Internationales Marketing Retailing and International Marketing)
Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Handel und Internationales Marketing Retailing and International Marketing)

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in...

Marketing Demystified
Marketing Demystified

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...

Design Literacy: Understanding Graphic Design
Design Literacy: Understanding Graphic Design
Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late...
Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others
Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others

“All of our working lives we have heard the mantra, ‘a reputation lost is never regained.’ Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky’s book a wonderful read...

Advertisers at Work
Advertisers at Work

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

Mark Tungate, author of Adland: A Global History of...

Pro SharePoint 2013 Administration
Pro SharePoint 2013 Administration

Pro SharePoint 2013 Administration is a practical guide to SharePoint 2013 for intermediate to advanced SharePoint administrators and power users, covering the out-of-the-box feature set and capabilities of Microsoft's collaboration and business productivity platform.

SharePoint 2013 is an incredibly complex product,...

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