Branding For Dummies (Business & Personal Finance)
Build positive impressions of your product or business
Build a powerful brand and pave the way for marketing success
Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from...
Branding Demystified: Plans to Payoffs (Response Books)
This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It...
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