The OPEN Process Framework: An Introduction The OPEN Process Framework provides a template for generating flexible, yet disciplined, processes for developing high-quality software and system applications within a predictable schedule and budget. Using this framework as a starting point, you can create and tailor a process to meet the specific needs of the project.
If you are a project...
Advertising 2.0: Social Media Marketing in a Web 2.0 World Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the... Starting Your Career as an Interior Designer
Starting Your Career as an Interior Designer
contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how...
Branded Customer Service : The New Competitive Edge
By applying the concepts in this book, organizations can use customer service as a powerful tool for establishing and maintaining a distinct brand identity.
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the...
Twitter Marketing: An Hour a Day
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing,...
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