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The OPEN Process Framework: An Introduction
The OPEN Process Framework: An Introduction
The OPEN Process Framework provides a template for generating flexible, yet disciplined, processes for developing high-quality software and system applications within a predictable schedule and budget. Using this framework as a starting point, you can create and tailor a process to meet the specific needs of the project.

If you are a project...

Advertising 2.0: Social Media Marketing in a Web 2.0 World
Advertising 2.0: Social Media Marketing in a Web 2.0 World
Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the...
Starting Your Career as an Interior Designer
Starting Your Career as an Interior Designer
Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how...
Practical SharePoint 2010 Branding and Customization (Expert's Voice in Sharepoint)
Practical SharePoint 2010 Branding and Customization (Expert's Voice in Sharepoint)

With Practical SharePoint 2010 Branding and Customization, SharePoint branding expert Erik Swenson cuts through the fluff and discusses accessible, easy-to-understand consulting and processes to create aesthetically pleasing, highly usable branded and customized SharePoint websites, both internally and externally....

Branded Customer Service : The New Competitive Edge
Branded Customer Service : The New Competitive Edge

By applying the concepts in this book, organizations can use customer service as a powerful tool for establishing and maintaining a distinct brand identity.


Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the...

Twitter Marketing: An Hour a Day
Twitter Marketing: An Hour a Day

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing,...

On the Ball: What You Can Learn About Business From America's Sports Leaders
On the Ball: What You Can Learn About Business From America's Sports Leaders
On the Ball delivers the winning business ideas that have built sports into a multi-billion-dollar global industry ... ideas you can use no matter what you sell! Learn corporate branding from Tiger Woods and Nike ... entrepreneurship from NASCAR ... target marketing from the World Cup ... strategic alliances from...
3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed,...
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)

Use Social Media to Build a Great Personal Brand–and a Great Career!

 

Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In...

Design Literacy: Understanding Graphic Design
Design Literacy: Understanding Graphic Design
Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late...
Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
As we look forward with confidence that this new edition significantly benefits students and managers, we look back to how this book became a well established core text in many business schools internationally and amongst a lot of managers. It seems not that long ago when we embarked on this project, yet as our publisher...
Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
“This is essentially a useful guide for brand managers in organisations without long-term wisdom.” (Brand Strategy, May 2004)

“If this review were to be only two words, they would be 'Buy this!' [this] book is an essential, authoritative and easy-to-understand..” (Media Week 4 May 2004)

"...an admirable
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