This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...
Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you’ve seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving...
Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web's value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to...
Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how...
This is the go-to guide for designers as it outlines and details the essential color design skills needed to create successful, meaningful, and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real world with real clients. Color...
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health,...
Build your network, find a job, and been seen as a thought leader
LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by...
Harness the power of Adobe InDesign's data merge and style panel. Whether you're creating custom mail-outs or other mail-merge needs, familiarize yourself with this powerful InDesign panel in this in-depth, step-by-step guide. This book shows you how to easily create, edit, and print data merged documents that match...
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to...
This book shows how, through a series of fierce battles over Sabbath laws, legislative chaplains, Bible-reading in public schools and other flashpoints, nineteenth-century secularists mounted a powerful case for a separation of religion and government. Among their diverse ranks were religious skeptics, liberal Protestants, members of...
This open access book questions the stereotype depicting all Gulf (GCC) economies as not sustainable, and starts a critical discussion of what these economies and polities should do to guarantee themselves a relatively stable future.
Volatile international oil markets and the acceleration...
