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The Fundamentals of Marketing
The Fundamentals of Marketing

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

Marketing Strategy Masterclass
Marketing Strategy Masterclass

The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our...

Essential SharePoint® 2013: Practical Guidance for Meaningful Business Results (3rd Edition)
Essential SharePoint® 2013: Practical Guidance for Meaningful Business Results (3rd Edition)

The Only Book That’s 100% Focused on Maximizing the Business Value of SharePoint 2013

Essential SharePoint® 2013 approaches Microsoft SharePoint 2013 from a strict business value perspective, helping you plan and implement solutions that achieve effective business results.

...
Strategic Marketing Management
Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy
...

Professional SharePoint 2010 Branding and User Interface Design
Professional SharePoint 2010 Branding and User Interface Design

A must have guide for creating engaging and usable SharePoint 2010 branding

With SharePoint 2010, Microsoft has provided a more robust environment for creating collaboration and content management sites that rival any of the popular websites on the internet. Creating a branded SharePoint site involves understanding both...

Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)
Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all...

Venture Mom: From Idea to Income in Just 12 Weeks
Venture Mom: From Idea to Income in Just 12 Weeks

You can take care of kids and take care of business. Many mothers today are jumping into the entrepreneurial ring, transforming simple ideas into profit able ventures. And in the process, they're creating flexible jobs for themselves - all with out start-up capital, business plans, or even babysitters. Venture Mom recounts inspiring...

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”

--Chris Brogan, president of Human Business Works

...

Focal Easy Guide to Macromedia Flash 8: For new users and professionals
Focal Easy Guide to Macromedia Flash 8: For new users and professionals
'This book works on two levels; as a step by step learning process for beginners or an excellent reference guide for experts. Highly recommended! If you work with Flash, you need this book!' - online reviewer, amazon.co.uk

If you need to get to grips fast with creating interactive graphics and animation in Flash - then look
...
SharePoint 2010 Six-in-One (Wrox Programmer to Programmer)
SharePoint 2010 Six-in-One (Wrox Programmer to Programmer)

On a weekly basis, some poor IT workers — both IT pros and developers — are saddled with new projects and or technology they know nothing about and are asked to run with them. They ’ re expected to be successful with little guidance, direction, or training. They ’ re also expected to pull off these tremendous...

Seduced by Success: How the Best Companies Survive the 9 Traps of Winning
Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

Don't let success put your company on the road to ruin

In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a...

Moodle Administration Essentials
Moodle Administration Essentials

Learn how to set up, maintain, and support your Moodle site efficiently

About This Book

  • Authorize and authenticate your Moodle site and learn about permissions and security
  • Brand your Moodle site and manage users, roles, files, and courses
  • Enhance your Moodle site to...
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