This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our...

* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy...

With SharePoint 2010, Microsoft has provided a more robust environment for creating collaboration and content management sites that rival any of the popular websites on the internet. Creating a branded SharePoint site involves understanding both...

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all...

You can take care of kids and take care of business. Many mothers today are jumping into the entrepreneurial ring, transforming simple ideas into profit able ventures. And in the process, they're creating flexible jobs for themselves - all with out start-up capital, business plans, or even babysitters. Venture Mom recounts inspiring...

On a weekly basis, some poor IT workers — both IT pros and developers — are saddled with new projects and or technology they know nothing about and are asked to run with them. They ’ re expected to be successful with little guidance, direction, or training. They ’ re also expected to pull off these tremendous...

In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a...

• Authorize and authenticate your Moodle site and learn about permissions and security
• Brand your Moodle site and manage users, roles, files, and courses
• Enhance your Moodle site to...