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Cover Letters For Dummies
Cover Letters For Dummies

Now completely updated for online and on-paper job search — the only guide to new-style letters that get you in the door

Go beyond the classic cover letter! Whether you're a new or experienced job hunter, this guide offers you fresh ideas for crafting a wide variety of engaging cover letters and innovative career marketing...

Inside the Minds: The Art of Advertising
Inside the Minds: The Art of Advertising

The different niches represented and the various perspectives presented in this text enable readers to really get inside the great minds of advertising and glean practical advice, as advertising CEOs go back to basics.

Inside the Minds: The Art of Advertising is the most authoritative book ever written on
...
Leap! A Revolution in Creative Business Strategy
Leap! A Revolution in Creative Business Strategy
“absorbing and quite compelling…a book that is full of good things…” (Admap, June 2003)

Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most
...
Tech Job Hunt Handbook: Career Management for Technical Professionals
Tech Job Hunt Handbook: Career Management for Technical Professionals

Tech Job Hunt Handbook is a career management book—just for technology professionals—that reflects today’s new economic realities. The world of work is constantly changing, and staying professionally relevant while competing for more specialized tech jobs in areas like cloud computing, mobile and social...

Beginning iOS Apps with Facebook and Twitter APIs: for iPhone, iPad, and iPod touch
Beginning iOS Apps with Facebook and Twitter APIs: for iPhone, iPad, and iPod touch

Beginning iOS Apps with Facebook and Twitter APIs shows you how to add the power of social networking to your mobile apps on iPhone, iPad, and iPod touch. With this book as your guide, you can write apps that connect to Facebook and Twitter quickly, securely, and discreetly. Instead of starting from scratch, you will build on the...

Eclipse Rich Client Platform (2nd Edition)
Eclipse Rich Client Platform (2nd Edition)

The Definitive Guide to Eclipse Rich Client Development

In Eclipse Rich Client Platform, Second Edition, three Eclipse Rich Client Platform (RCP) project leaders show how to use Eclipse 3.5 (“Galileo”) to rapidly deliver cross-platform applications with rich, native-feel GUIs.

The authors fully reveal the...

Eclipse Plug-ins (3rd Edition) (Eclipse Series)
Eclipse Plug-ins (3rd Edition) (Eclipse Series)
Build commercial-grade extensions to Eclipse and WebSphere Studio Workbench

This is the first definitive, start-to-finish guide to building commercial-quality extensions for both Eclipse and IBM's WebSphere Studio Workbench. Leading Eclipse developers Eric Clayberg and Dan Rubel don't merely introduce the basics: they show how...

Eclipse Rich Client Platform : Designing, Coding, and Packaging Java(TM) Applications
Eclipse Rich Client Platform : Designing, Coding, and Packaging Java(TM) Applications

Build Powerful, Cross-Platform Rich Client Applications

Eclipse is more than a state-of-the-art IDE: its Rich Client Platform (RCP) plug-ins form an outstanding foundation for any desktop application, from chat applications to enterprise software front-ends. In ...

Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)

 

Welcome to Packaging the Brand, a book that will introduce you to the design and creation of packaging as it forms part of the product branding process. This book aims to explore the many different ways by which brands come to be packaged and to consider
...
Professional SharePoint 2007 Design (Wrox Professional Guides)
Professional SharePoint 2007 Design (Wrox Professional Guides)
Professional Microsoft SharePoint 2007 Design

Take your SharePoint site design to the next level by exploiting the powerful set of tools that SharePoint 2007 offers. Focused purely on the topic of design as it relates to SharePoint 2007, this book arms you with the knowledge you will need to create unique and dynamic...

Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast
Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast

Exclusive Podcast Academy training now available in a book!

Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you
...

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customer’s lifetime value to my company?
How can I build a strong brand and manage it wisely?

To find the answers to these and scores of other questions, turn to the experts at...

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