Learn IT - Books tags branding

Secrets of the eBay Millionaires

McGraw-Hill, 2005

How eBay’s top sellers made their millions--and you can too!

Find out how Phil went from penniless to PowerSeller, how Drew sells custom pens for $7,000 each, how Lisa uses her professional acting skills to woo customers, and how you too can make big money on the world’s greatest online marketplace. For the first time in one volume,...

Focal Easy Guide to Macromedia Flash 8: For new users and professionals

Focal Press, 2006

'This book works on two levels; as a step by step learning process for beginners or an excellent reference guide for experts. Highly recommended! If you work with Flash, you need this book!' - online reviewer, amazon.co.uk

If you need to get to grips fast with creating interactive graphics and animation in Flash - then look...

Companies Are People, Too: Discover, Develop, and Grow Your Organization's True Personality

John Wiley & Sons, 2003

Praise for COMPANIES ARE PEOPLE, TOO

"In most cases, the CEO’s perception of a company’s personality is drastically different than what the rest of the organization perceives. In the dynamic read, Companies Are People, Too, you’ll discover how to identify the true personality of your company. With this...

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

Kogan Page, 2004

A company’s workforce is its most valuable asset. It is the employees who translate an organization’s strategy into reality, who interact with consumers and who determine the corporate brand.

In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve...

Rails for PHP Developers (Pragmatic Programmers)

Pragmatic Bookshelf, 2008

As a PHP developer, you have some great tools for developing web applications. Ruby on Rails is another key tool to add to your web development toolbox. Rails is a high-level web development framework that emphasizes high productivity and clean code. However, the Ruby language and Rails framework take a different approach from the way many PHP...

Knoppix Hacks: Tips and Tools for Using the Linux Live CD to Hack, Repair, and Enjoy Your PC

Make Books, 2007

If you think Knoppix is just a Linux demo disk, think again. Klaus Knopper created an entire Linux distribution on a bootable CD (and now a DVD) so he could use his favorite open source tools on any computer. This book includes a collection of tips and techniques for using the enormous amount of software Knoppix offers-not just to work and play,...

WordPress Theme Design

Packt Publishing, 2008

This book walks through clear, step-by-step instructions to build a custom theme for the WordPress open-source blog engine. The author provides design tips and suggestions and covers setting up your WordPress sandbox, and reviews the best practices from setting up your theme's template structure, through coding markup, testing, and debugging, to...

The OPEN Process Framework: An Introduction

Addison Wesley, 2001

The OPEN Process Framework provides a template for generating flexible, yet disciplined, processes for developing high-quality software and system applications within a predictable schedule and budget. Using this framework as a starting point, you can create and tailor a process to meet the specific needs of the project.

If you are a project...

3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success

Maximum Press, 2006

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed,...

Professional SharePoint 2007 Design (Wrox Professional Guides)

Wrox Press, 2008

Professional Microsoft SharePoint 2007 Design

Take your SharePoint site design to the next level by exploiting the powerful set of tools that SharePoint 2007 offers. Focused purely on the topic of design as it relates to SharePoint 2007, this book arms you with the knowledge you will need to create unique and dynamic...

Understanding Digital Games

Sage Publications, 2006

The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introduction to the range of literatures and approaches currently contributing to digital game research. Each of the chapters outline key theoretical perspectives, theorists, and literatures to demonstrate their relevance to, and use in, the study of...

Selling Your Business For Dummies (Business & Personal Finance)

For Dummies, 2008

A hands-on tool for conducting the successful, profitable sale of a business

As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the...

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