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Books tags: branding
Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)
Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)

Branding is not merely advertising. On the contrary, in Brand Driven Innovation, branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any...

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

...

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and...

Pro SharePoint 2013 Administration
Pro SharePoint 2013 Administration

Pro SharePoint 2013 Administration is a practical guide to SharePoint 2013 for intermediate to advanced SharePoint administrators and power users, covering the out-of-the-box feature set and capabilities of Microsoft's collaboration and business productivity platform.

SharePoint 2013 is an incredibly complex product,...

Professional Microsoft SharePoint 2007 Development Using Microsoft Silverlight 2 (Wrox Programmer to Programmer)
Professional Microsoft SharePoint 2007 Development Using Microsoft Silverlight 2 (Wrox Programmer to Programmer)
Silverlight is a cross-browser, cross-platform, and cross-device plug-in for delivering the next generation of .NET-based rich interactive applications (RIAs) for the Web; SharePoint is Microsofts portal development platform and the fastest growing server product at Microsoft. If you are seeking to leverage Silverlight 2.0 to optimize SharePoint...
Knoppix Hacks: Tips and Tools for Using the Linux Live CD to Hack, Repair, and Enjoy Your PC
Knoppix Hacks: Tips and Tools for Using the Linux Live CD to Hack, Repair, and Enjoy Your PC
If you think Knoppix is just a Linux demo disk, think again. Klaus Knopper created an entire Linux distribution on a bootable CD (and now a DVD) so he could use his favorite open source tools on any computer. This book includes a collection of tips and techniques for using the enormous amount of software Knoppix offers-not just to work and play,...
Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work
Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work

Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses.

Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets,...

BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm
BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart...

Rails for PHP Developers (Pragmatic Programmers)
Rails for PHP Developers (Pragmatic Programmers)
As a PHP developer, you have some great tools for developing web applications. Ruby on Rails is another key tool to add to your web development toolbox. Rails is a high-level web development framework that emphasizes high productivity and clean code. However, the Ruby language and Rails framework take a different approach from the way many PHP...
Eclipse: Building Commercial-Quality Plug-ins (Eclipse Series)
Eclipse: Building Commercial-Quality Plug-ins (Eclipse Series)
Build commercial-grade extensions to Eclipse and WebSphere Studio Workbench

This is the first definitive, start-to-finish guide to building commercial-quality extensions for both Eclipse and IBM's WebSphere Studio Workbench. Leading Eclipse developers Eric Clayberg and Dan Rubel don't merely introduce the basics: they show how...

Secrets of the eBay Millionaires
Secrets of the eBay Millionaires
How eBay’s top sellers made their millions--and you can too!

Find out how Phil went from penniless to PowerSeller, how Drew sells custom pens for $7,000 each, how Lisa uses her professional acting skills to woo customers, and how you too can make big money on the world’s greatest online marketplace. For the first time in one volume,...

The OPEN Process Framework: An Introduction
The OPEN Process Framework: An Introduction
The OPEN Process Framework provides a template for generating flexible, yet disciplined, processes for developing high-quality software and system applications within a predictable schedule and budget. Using this framework as a starting point, you can create and tailor a process to meet the specific needs of the project.

If you are a project...

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