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Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People
Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People

Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the...

Pro JavaFX Platform: Script, Desktop and Mobile RIA with Java Technology
Pro JavaFX Platform: Script, Desktop and Mobile RIA with Java Technology
JavaFX was born amid a particularly interesting confluence of upheavals in the technology industry and the way commerce was conducted in the developed world. At the turn of the twenty-first century, companies were looking for ways to do business directly with their customers. Whether they had goods to sell, information to impart, or entertainment...
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Designing Brand Identity: An Essential Guide for the Whole Branding Team

Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design...

Advertisers at Work
Advertisers at Work

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

Mark Tungate, author of Adland: A Global History of...

Understanding Digital Games
Understanding Digital Games
The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introduction to the range of literatures and approaches currently contributing to digital game research. Each of the chapters outline key theoretical perspectives, theorists, and literatures to demonstrate their relevance to, and use in, the study of...
Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the audience. This how-to book is packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference.

A solid brand leaves a positive impression in the customer’s mind, but the...

How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business
How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business
“How Can I Profit from YouTube®?”

Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to their secrets.

...
Google Blogger For Dummies (Computer/Tech)
Google Blogger For Dummies (Computer/Tech)
Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think.

More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an...

Selling Online with Drupal e-Commerce: Walk through the creation of an online store with Drupal's e-Commerce module
Selling Online with Drupal e-Commerce: Walk through the creation of an online store with Drupal's e-Commerce module
Drupal is a free and open-source modular web application framework and content management system (CMS) written in PHP that can run in many environments, including Windows, Mac OS X, Linux, and FreeBSD. Drupal e-Commerce is a free, open-source, feature-rich, flexible package of modules that seamlessly adds full e-Store capabilities to Drupal....
SharePoint 2010 Field Guide
SharePoint 2010 Field Guide

Hands-on solutions for common SharePoint 2010 challenges

Aimed at the more than 100 million licensed SharePoint 2010 users, this indispensable field guide addresses an abundance of common SharePoint 2010 problems and offers proven solutions. A team of authors encourages you to customize SharePoint beyond the out-of-the-box...

Eclipse : Building Commercial-Quality Plug-ins (2nd Edition)
Eclipse : Building Commercial-Quality Plug-ins (2nd Edition)
Eclipse has established itself as a dominant force in the application-development space. Key to the success of Eclipse is the ability of developers to extend its functionality using plug-ins.

This new edition of Eclipse: Building Commercial-Quality Plug-ins is the definitive, start-to-finish guide to building commercial-quality Eclipse...

Branding For Dummies (Business & Personal Finance)
Branding For Dummies (Business & Personal Finance)

Build positive impressions of your product or business

Build a powerful brand and pave the way for marketing success

Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from...

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