Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that "dolls are for girls" was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough...

Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media...

Courts are governmental institutions that serve important functions for society, including dispute processing, policymaking, and the enforcement of rules. Courts have a profound effect on people within their jurisdiction, especially individuals subjected to a civil lawsuit or a criminal prosecution. When legal cases...

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are...