Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...
It was almost midnight, and the crowd’s excitement was palpable. The line had wrapped around the electronics store, getting longer with each passing hour. As the clock ticked closer to midnight, the pack grew more and more electric. In just a few minutes, it would be in their hands. Was the crowd waiting to buy a new CD? Was a new Star Wars...
Cyber security is big business today. Smart Grid is big business today. Therefore let’s put the
two together and write a book? Well, surely there will be some individuals that may make that
assumption as to the motivation behind the publication of this book. The real motivation behind
the development of this book is because...
The Android mobile platform has quickly risen from its first phone in October 2008
to the most popular mobile operating system in the world by early 2011. The
explosive growth of the platform has been a significant win for consumers with
respect to competition and features. However, forensic analysts and security engineers
have...
Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.
From Bill Moyers to Marshall McLuhan to Raymond Williams, cultural observers of the late 20th century have charged the images of consumer culture with profound effects on life and consciousness. In tones of utter certainty, critics like these have warned of the deleterious effects persuasive commercial imagery has on the human mind, the collective...
Beyond Buds is a handbook to the future of marijuana. Prohibition’s end has led to a technological revolution that’s generated powerful medicines and products containing almost zero carcinogens and little smoke. Marijuana icon Ed Rosenthal and leading cannabis reporter David Downs guide readers through the best new...
The Social and Cognitive Impacts of E-Commerce on Modern Organizations includes articles addressing the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world. Looking specifically at the impacts of electronic commerce on consumer behavior, as well as the impact...
18 easy ways to ensure consumers choose your product over the competition’s
The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a...
Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book...
If you are reading this book or thinking about acquiring it, you have taken an important step toward increasing your awareness of the ways in which the Internet may be abused. J. A. Hitchcock has prepared a second edition of her popular book, Net Crimes and Misdemeanors, reflecting new ways in which you may encounter the dark side of global...
