Learn IT - Books tags consumer

Home Networking Demystified

McGraw-Hill, 2005

No need to be intimidated by home networking! With a very readable and easy to understand writing style, this book takes the anxiety out of learning how to build or expand a home network. Read a home networking book organised like a fun and painless self-teaching guide. Use the 8-page, 2-colour visual instruction insert to see how to set up a home...

Advertising 2.0: Social Media Marketing in a Web 2.0 World

Praeger Publishers, 2008

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the...

Where Stuff Comes From: How Toasters, Toilets, Cars, Computers and Many Other Things Come to Be As They Are

Routledge, 2003

Where Stuff Comes From is about paper clips, post-its, bathtubs, cars and all the other stuff in our lives. It is about how these items were imagined into existence and made a part of the American material culture. From the designer to the manufacturer to the business owner to the consumer, Molotch guides us through the worlds of technology,...

Photoshop Elements 7 All-in-One For Dummies (Computer/Tech)

For Dummies, 2009

Photoshop Elements has evolved through several generations to become a sophisticated photo editor. What was once a low-end, consumer-grade product is now a tool for novice photo editors, amateur photographers, and professionals alike.

Elements shines on its own turf and is distinguished from Adobe Photoshop in many ways. Not only a...

Introducing Ubuntu: Desktop Linux

Course Technology PTR, 2007

Completely free and highly robust, Ubuntu has the power to bring the Linux desktop to the masses. Introducing Ubuntu: Desktop Linux is your key to learning this new, userfriendly, and free alternative to Windows. Think of it as a personal tutorial, a one-on-one class with an expert user of Ubuntu. It begins by helping you choose the right Ubuntu...

Ubiquitous Cardiology: Emerging Wireless Telemedical Applications (Premier Reference Source)

Medical Information Science Reference, 2009

The Internet and other technological developments are now playing increasing roles in consumer health and the delivery of health services.

Ubiquitous Cardiology: Emerging Wireless Telemedical Applications provides developmental solutions and explanations for cardiovascular diagnostics. Useful to field researchers, academicians,...

Elements of Programming

Addison Wesley, 2009

Elements of Programming provides a different understanding of programming than is presented elsewhere. Its major premise is that practical programming, like other areas of science and engineering,must be based on a solid mathematical foundation. The book shows that algorithms implemented in a real programming language,...

Interface Science in Drinking Water Treatment, Volume 10: Theory and Applications (Interface Science and Technology)

Academic Press, 2006

It is difficult to imagine anything more important to the human population than safe drinking water. Lack of clean drinking water is still the major cause of illness and death in young children in developing countries. In more fortunate communities, where water treatment is practiced, the primary aim of water authorities is to provide water that is...

FileMaker Pro 10: The Missing Manual

Pogue Press, 2009

The FileMaker Pro 10 desktop database lets you do almost anything with the information you give it -- especially with this book as your guide. Clear, thorough, and accessible, FileMaker Pro 10: The Missing Manual helps you get in, build your database, and get the results you need, whether you're running a business, pursuing a hobby, or...

Chips, Clones, and Living Beyond 100: How Far Will the Biosciences Take Us?

FT Press, 2009

"A stimulating and exciting look at how we got to the present state of health care and where we can potentially go. A unique perspective and a great read." David Lester, Ph.D., President, ITHW Inc.; formerly Director, Human Health Technologies, Pfizer Inc. "The explosion of new knowledge in the biosciences will raise important...

Asking the Right Questions: A Guide to Critical Thinking (8th Edition)

Prentice Hall, 2006

The habits and attitudes associated with critical thinking are transferable to consumer, medical, legal, and general ethical choices. When our surgeon says surgery is needed, it can be life sustaining to seek answers to the critical questions encouraged in Asking the Right Questions This popular book helps bridge the gap between simply memorizing...

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

John Wiley & Sons, 2002

How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customerÂs lifetime value to my company?
How can I build a strong brand and manage it wisely?

To find the answers to these and scores of other questions, turn to the experts at...

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