Learn IT - Books tags customer

Oracle Application Express for Mobile Web Applications (Expert's Voice in Oracle)

Apress, 2013

Oracle Application Express for Mobile Web Applications is an action driven book, taking you by the hand through all required steps in building your very own web application that will run on phones, tablets, and other mobile devices. Because you’ve built every piece of it yourself, you will know exactly how every tiny part is...

Beginning Windows 8 Data Development: Using C# and JavaScript (Expert's Voice in Windows)

Apress, 2013

This book introduces novice developers to a range of data access strategies for storing and retreiving data both locally and remotely. It provides you with a range of fully working data access solutions and the insight you need to know when, and how, to apply each of the techniques to best advantage.

Focussing specifically on how...

Lean UX: Applying Lean Principles to Improve User Experience

O'Reilly, 2013

The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually...

Microsoft Dynamics CRM API Development for Online and On-Premise Environments

Apress, 2013

I have had the pleasure to work with Dynamics CRM since its 1.1 version. I can be honest—I didn’t feel cheated when Microsoft skipped the 2.0 release, and although it has been a late bloomer in the CRM market, it has gained significant traction over the last few releases and manages to land in the right (top right, to be specific)...

Mass Customization: Opportunities, Methods, and Challenges for Manufacturers

Apress, 2015

Mass Customization examines the business opportunities, considerations, and challenges manufacturers in various industries must weigh before committing to the significant investment in machinery and software needed to go to mass customization. For manufacturers who decide that it’s time to take the plunge, the author describes...

Outsourcing America: What's Behind Our National Crisis and How We Can Reclaim American Jobs

AMACOM, 2005

"Foreword by Lou Dobbs One of the hottest, most controversial topics in the news is the outsourcing of American jobs to other countries. Outsourced jobs are extending well beyond the manufacturing sector to include white-collar professionals, particularly in information technology, financial services, and customer service....

Data Mining & Statistical Analysis Using SQL

Apress, 2001

This book is not just another theoretical text about statistics or data mining. No, instead it is aimed for database administrators who want to use SQL or bolster their understanding of statistics to support data mining and customer relationship management analytics.

Each chapter is self-contained, with examples tailored to real...

Jack Welch and the 4 E's of Leadership: How to Put GE's Leadership Formula to Work in Your Organization

McGraw-Hill, 2005

Proven leadership lessons from the author of the international bestseller The Welch Way

Techniques Jack Welch used to create great leaders and drive unprecedented financial performance

Jack Welch and GE used the celebrated 4e model to measure leadership potential and enhance profitability at...

iOS eCommerce App Development with Parse

Apress, 2015

iOS eCommerce App Development with Parse uses a real-world app example to teach you how to build a complete eCommerce iPhone app powered by Parse - the most popular and powerful Platform As A Service (BaaS) provider.

In this comprehensive guide you will learn every step: collecting requirements, architecting the app,...

Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals

Apress, 2015

This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue.

Databases for Small Business...

Inbound Marketing For Dummies

For Dummies, 2015

Don't chase business—bring new customers to you!

Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that...

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

AMACOM, 2015

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility...

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