How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.

Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of...

Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all...

E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers...

The motivation behind the conception of this monograph was to advance scientific knowledge about the design and control of workflow processes. A workflow pr- ess (or workflow for short) is a specific type of business process, a way of or- nizing work and resources. Workflows are commonly found within large admin- trative organizations such as...

You already know social media can help you find customers, strengthen relationships, and build your...

The lack of formal semantics of applications and services to be integrated into business processes makes it difficult for software engineers and developers to interconnect heterogeneous applications. Semantic Enterprise Application Integration for Business Processes: Service-Oriented Frameworks provides methods that incorporate and...

Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or...

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Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative...

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...