Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT...

Health care has become one of India's fastest growing sectors in the past decade. A multitude of private players have entered this market, combining to offer high-quality health care and service in world-class hospitals and nursing homes all over India. It has been recognised that a professional approach to hospital administration and...

The developed economy is shifting from being manufacturing based to services based. Different from the traditional manufacturing business, the services business is more complicated and dynamic, and end-user driven rather than product driven. To stay competitive, an enterprise thus has to rethink its business strategies and revamp its...

We know that it is rare in IT departments today that solutions do not have to integrate with other systems and even external entities. Systems just have to be connected to support the complex business processes and levels of automation that the business is demanding. Some of these systems are really at the core of the business. They can...

Using XPages, Lotus® Notes® and Domino® developers can quickly create state-of-the-art web, mobile, and Notes client business applications using standard...

Many projects fail to deliver on time or on budget, or even to deliver a workable product that satisfies the customer. While good project management goes a long way towards ensuring success, managers often fail to follow the plans they implement. This unique guide helps you...

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...

The main subject of this book is data warehousing. A data warehouse is a special kind of database that, in recent years, has attracted a great deal of interest in the information technology industry. Quite a few books have been published about data warehousing generally, but very few have focused on the design of data...

Economic pressures have forced IT executives to demonstrate the immediate and calculable ROI of new technology deployments. Unfortunately, existing IT service delivery often drifts without serious...

Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the...