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Lymphoma (Methods in Molecular Medicine)
A cutting-edge collection of readily reproducible molecular techniques to better understand, classify, and treat lymphoma. Among the highlights are methods to use immunoglobulin gene rearrangements as markers of clonality, to exploit patterns of somatic mutation in the variable regions to indicate at which stage transformation occurred, and... | | Branded Customer Service : The New Competitive EdgeBy applying the concepts in this book, organizations can use customer service as a powerful tool for establishing and maintaining a distinct brand identity.
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the... | | DNA Traffic in the Environment
This book comprehensively discusses our current understanding of the role and biological mechanisms of horizontal transfer of genetic elements in the environment, which has been important in the evolution of prokaryotes (archaea and bacteria).
Horizontal transfer of genetic elements generates variations of prokaryotes... |
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