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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."

–Tommy Hilfiger, Designer

Cadillac and The Rolling Stones. Victoria’s Secret and Madonna. Wal-Mart and...

Switch: How to Change Things When Change Is Hard
Switch: How to Change Things When Change Is Hard

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled
...

No B.S. Marketing To the Affluent
No B.S. Marketing To the Affluent
Here it is: no warm ‘n fuzzies—just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the...
Online Dating as A Strategic Game: Why and How Men in Hong Kong Use QQ to Chase Women in Mainland China
Online Dating as A Strategic Game: Why and How Men in Hong Kong Use QQ to Chase Women in Mainland China

Based on a study using online ethnography as the major research method, this book explains why and how men in Hong Kong use QQ—an online instant messenger—to “chase” women in mainland China, especially in the neighboring city of Shenzhen. Chasing women through QQ is a reciprocal exchange process during which the...

Building the Bridge As You Walk On It: A Guide for Leading Change
Building the Bridge As You Walk On It: A Guide for Leading Change
Dare to become a leader who inspires others

"Quinn’s work captures a crucial truth about great leadership–that it is about who we are and not what we do. In facing our fears and harnessing our uniqueness, we bring forth the capacity for inspired leadership and for enduring change. Robert Quinn is a gifted storyteller. This is...

Discover True North : A Program to Ignite Your Passion and Activate Your Potential
Discover True North : A Program to Ignite Your Passion and Activate Your Potential
A powerful formula for a life of achievement--starting now

Created by leading motivational speaker and corporate trainer Anne Bruce, this highly effective plan helps participants discover their own "true north" in order to find a focus for success. Throughout Discover True North are invaluable exercises,...

Stop Staring: Facial Modeling and Animation Done Right
Stop Staring: Facial Modeling and Animation Done Right

Animation has got to be the greatest job in the world. When you get started, you just want to do everything, all at once, but can’t decide on one thing to start with. You animate a walk, you animate a run, maybe even a skip or jump, and it’s all gratifying in a way people outside of animation may never be lucky enough to...

Emotional Terrors in the Workplace: Protecting Your Business' Bottom Line
Emotional Terrors in the Workplace: Protecting Your Business' Bottom Line
The failure to adequately address the victims and the emotional dimensions of corporate problems changes adverse events into crises and catastrophes. This book aims to arm employees and managers with the tools necessary to manage emotional distress.

Emotional Terrors in the Workplace: Protecting Your Business' Bottom Line is an...

Digital Da Vinci: Computers in Music
Digital Da Vinci: Computers in Music

The Digital Da Vinci book series opens with the interviews of music mogul Quincy Jones, MP3 inventor Karlheinz Brandenburg, Tommy Boy founder Tom Silverman and entertainment attorney Jay L. Cooper. A strong supporter of science, technology, engineering and mathematics programs in schools, The Black Eyed Peas founding member will.i.am...

Emotional Engineering vol. 2
Emotional Engineering vol. 2

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering vol 2. describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on emotion. Emotional engineering...

Affective Dialogue Systems: Tutorial and Research Workshop, ADS 2004, Kloster Irsee, Germany, June 14-16, 2004
Affective Dialogue Systems: Tutorial and Research Workshop, ADS 2004, Kloster Irsee, Germany, June 14-16, 2004
This book constitutes the refereed proceedings of the international Tutorial and Research Workshop on Affective Dialogue Systems, ADS 2004, held in Kloster Irsee, Germany in June 2004.

The 21 revised full papers and 14 revised short papers presented were carefully reviewed and selected for presentation. The papers are organized in topical...

Socio-Emotional Relationship Therapy: Bridging Emotion, Societal Context, and Couple Interaction (AFTA SpringerBriefs in Family Therapy)
Socio-Emotional Relationship Therapy: Bridging Emotion, Societal Context, and Couple Interaction (AFTA SpringerBriefs in Family Therapy)

This path-breaking volume introduces Socio-Emotional Relationship Therapy for clinical work with troubled couples. Practice-focused and engaging, it integrates real-world knowledge of the intersections of gender, culture, power, and identity in relationships with empirical findings on the neurobiology of attraction. Case examples detail the...

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