These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are...

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American business is entering unchartered territory. Recent trends suggest that we are moving out of a recession-fairly labeled The Great Recession-into a recovery phase characterized by high unemployment with growth. As such, the business road ahead will be challenging. Growth...

Since the publication of the first edition of this seminar book in 1994, the theory and applications of extremes and rare events have enjoyed an enormous and still increasing interest. The intention of the book is to give a mathematically oriented development of the theory of rare events underlying various applications. This characteristic of...

Russia’s Skinheads: Exploring and Rethinking Subcultural Lives provides a thorough examination of the phenomenon of skinheads, explaining its nature and its significance, and assessing how far Russian skinhead subculture is the ‘lumpen’ end of the extreme nationalist ideological spectrum. There are large numbers of...

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the...

Just what does it take to be a stratonaut, soaring to higher and higher altitudes of Earth's atmosphere? Brave men and women have reached extreme heights in balloons, aircraft and rocket ships over the past two centuries, from the first untethered balloon flight to the first flights in the newly defined stratosphere, through to the...

(NOTE: this Beta Edition may contain errors. See http://saasbook.info for details.) A one-semester college course in software engineering focusing on cloud computing, software as a service (SaaS), and Agile development using Extreme Programming (XP). This book is neither a step-by-step tutorial nor a reference book. Instead, our goal is to...

Iterating...

Ideal for graduate, MBA, and higher-level undergraduate programs, FINANCIAL ACCOUNTING: AN INTRODUCTION TO CONCEPTS, METHODS, AND USES presents both the basic concepts underlying financial statements and the terminology and methods that allows the reader to interpret, analyze, and evaluate actual corporate financial statements. Fully...

Plant development and productivity are negatively regulated by various environmental stresses. Abiotic stress factors such as heat, cold, drought, and salinity represent key elements limiting agricultural productivity worldwide. Thus, developing crop plants with the ability to tolerate abiotic stresses is a critical need which demands modern...