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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...

Knowledge Management and Management Learning:: Extending the Horizons of Knowledge-Based Management
Knowledge Management and Management Learning:: Extending the Horizons of Knowledge-Based Management
Over the last few years, both knowledge management and management
learning (including e-learning) have received sufficient coverage in
publications. I am glad to refer, amongst others, to my own publications
with Gert Van der Linden: The Hybrid Business School: developing
knowledge management through management learning
...
IBM Certification Study Guide Aix Communications
IBM Certification Study Guide Aix Communications
The AIX and RS/6000 certifications offered through the Professional Certification Program from IBM are designed to validate the skills required of technical professionals who work in the powerful, and often complex, environments of AIX and RS/6000. A complete set of professional certifications are available. They include:
DVD Demystified
DVD Demystified
"This is not merely ‘a’ good book to help you make sense of DVD, it is ‘the’ book that you will return to over and over as you explore and come to understand this exciting new optical media format." - Geoffrey Tully, Multimedia Technology Consultant; former Senior VP of Production, Divx Entertainment

DVD is...

Application Development Using C# and .NET
Application Development Using C# and .NET
Microsoft .NET is an advance in programming technology that greatly simplifies application development both for traditional, proprietary applications, and for the emerging paradigm of Web-based services. .NET is a complete restructuring of Microsoft's whole system infrastructure and represents a major learning challenge for programmers developing...
The Austin Protocol Compiler (Advances in Information Security)
The Austin Protocol Compiler (Advances in Information Security)

The TAP notation uses two types of semantics: an abstract semantics for protocol verifiers and a concrete semantics for protocol implementers. The Austin Protocol Compiler illustrates that two types of semantics of TAP are equivalent. Thus, the correctness of TAP specification of some protocol, that is established based on the...

Declarative Programming for Knowledge Management: 16th International Conference on Applications of Declarative Programming and Knowledge Management, INAP
Declarative Programming for Knowledge Management: 16th International Conference on Applications of Declarative Programming and Knowledge Management, INAP
Knowledge means power – but only if it is available at the right time, the right place, and in the hands of the right people. Structured, engineered, repeatable methods to gather, transport, and apply knowledge are collectively called knowledge management.

Declarative programming strives for the ideal of programming by wish: the
...
Error Free Software: Know-How and Know-Why of Program Correctness (Wiley Series in Software Engineering Practice)
Error Free Software: Know-How and Know-Why of Program Correctness (Wiley Series in Software Engineering Practice)
This book is the result of an evolutionary process which took place over a number of years. The contents of this book are based on my seminar for experienced software developers, which I instruct internationally, andon courses which I have taught as an external lecturer in the Informatics Department of the Johann Wolfgang Goethe University in...
Cisco ASA, PIX, and FWSM Firewall Handbook (2nd Edition) (Networking Technology: Security)
Cisco ASA, PIX, and FWSM Firewall Handbook (2nd Edition) (Networking Technology: Security)
David Hucaby, CCIE® No. 4594, is a lead network engineer for the University of Kentucky, where he works with health-care networks based on the Cisco Catalyst, ASA, FWSM, and VPN product lines. He was one of the beta reviewers of the ASA 8.0 operating system software.
  • Learn about the various firewall models, user interfaces,...
New Computational Paradigms: Changing Conceptions of What is Computable
New Computational Paradigms: Changing Conceptions of What is Computable
In recent years, classical computability has expanded beyond its original scope to address issues related to computability and complexity in algebra, analysis, and physics. The deep interconnection between "computation" and "proof" has originated much of the most significant work in constructive mathematics and mathematical...
Best Websites for Financial Professionals, Business Appraisers, and Accountants, Second Edition
Best Websites for Financial Professionals, Business Appraisers, and Accountants, Second Edition
This book is aimed primarily at the accountant or financial analyst who is engaged in consulting work—such as business appraisal, financial planning, and management consulting. The consulting area is the most rapidly growing area of accounting practice, and financial professionals in this area can benefit significantly from the increase in...
Handbook of Preventive Interventions for Adults
Handbook of Preventive Interventions for Adults
A complete and current overview of preventive interventions and programs for adults

More than at any time in our history, people are living longer. Yet, in many cases, individuals are beset by emotional, physical, and social problems that can erode their quality of life. Whether the issue is obesity, anxiety, or partner violence, all of these...

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