"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

Foreword by Capodagli and Lynn Jackson, coauthors of "The Disney Way". All businesses have customers, but how many of them deliver unforgettably good customer service? "Secret Service" reveals the hidden systems of the few exceptional companies that do: what actions they take behind the scenes to consistently surpass...

"...throw away the heavy textbooks and get set for some real-world wisdom from someone who has been there and done it..."
--Mike McCurry, White House Press Secretary for President Clinton, Principal, Public Strategies Washington, Inc.

"Ritch has deep leadership knowledge and experience, and this book...

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

Miscommunication… Employee conflict… Work ethic debates… Loyalty issues… Varying wants and needs… If you are a manager, human resources professional, or business owner, you are faced with these types of issues every day. But why? Because currently, there are five generations in the workplace: Radio Babies...

* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy...

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest...

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and...

Building Engaged...

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to...