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Coaching at Work: Powering your Team with Awareness, Responsibility and Trust
Coaching at Work: Powering your Team with Awareness, Responsibility and Trust

"This book comes at a time when we are asking searching questions: How exactly do we earn the loyalty, trust and commitment of our people? How do we balance the needs of our organisations to do more with less with the need to create environments in which people can grow, develop and achieve their aspirations? The answers lie within each...

How Do I Save My Honor?: War, Moral Integrity, and Principled Resignation
How Do I Save My Honor?: War, Moral Integrity, and Principled Resignation
"A fascinating and urgently needed exploration of moral responsibility in wartime, focusing on the complex realities and demands since 9/11. This engagingly written and well-researched study challenges each of us to honor our better selves." --Richard Falk, University of California, Santa Barbara

"Felice has written the
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Inside Photoshop CS
Inside Photoshop CS
Gary Bouton has made Inside Photoshop CS a perennial best-seller due to the loyalty of his audience. A lot of people simply love the way Gary explains what Photoshop is all about. In this revised edition, Gary truly puts the outsider "inside", demystifying such intangibles as pixels, color wheel, resolution, line...
Strategies for eCommerce Success
Strategies for eCommerce Success
With electronic commerce growing so rapidly, businesses need to examine critical elements that could influence users' perceptions of business-to-business and business-to-consumer electronic commerce. This book presents a study of key components and concepts of e-commerce, evaluates the critical success factors for global e-commerce, the economics...
Putting Investors First: Real Solutions for Better Corporate Governance
Putting Investors First: Real Solutions for Better Corporate Governance

Written in a practical and succinct style, Putting Investors First is indispensable for board members and the corporate executives who work with them and of compelling interest to large and small investors who have lost faith in our system of corporate governance.

Demands on the boards of directors of public companies throughout...

The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs
The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs

Database marketing is today’s most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Lands’ End to IBM are using today’s new breed of database marketing tools to...

Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal.

In...

Object-Oriented Construction Handbook
Object-Oriented Construction Handbook
Successful businesses and organizations are continually looking for ways to improve service and customer satisfaction in order to achieve long-term customer loyalty. In light of these goals, software developers must ask the question: how does customer orientation influence traditional approaches, methods, and principles of software development? In...
Customer Relationship Management (The Briefcase Book Series)
Customer Relationship Management (The Briefcase Book Series)
Tips and Tools for Creating­­and Sustaining­­Profitable, Long-Term Customer Relationships

In today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past. Customer Relationship Management brings it back to the foreground, providing easy-to-apply solutions and...

Mastering Data Mining: The Art and Science of Customer Relationship Management
Mastering Data Mining: The Art and Science of Customer Relationship Management
"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc.

"This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle
...
Designing the Obvious: A Common Sense Approach to Web Application Design
Designing the Obvious: A Common Sense Approach to Web Application Design

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end...

Wireless Security: Models, Threats, and Solutions
Wireless Security: Models, Threats, and Solutions
REAL-WORLD WIRELESS SECURITY

This comprehensive guide catalogs and explains the full range of the security challenges involved in wireless communications. Experts Randall K. Nichols and Panos C. Lekkas lay out the vulnerabilities, response options, and real-world costs connected with wireless platforms and applications. Read this book to...

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