Learn IT - Books tags loyalty

Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty

Jossey-Bass, 2009

"If you think you know everything it takes to attain associate/employee engagement, put yourself to the test. This book provides a holistic approach to engagement that will create the competitive edge required to succeed in this economy."
-- Sharon S. Bilgischer, senior manager, logistics global talent, curriculum and...

The Customer Management Scorecard: Managing CRM for Profit

Kogan Page, 2002

The Customer Management Scorecard is based on a unique global survey conducted by QCi that aimed to reveal the true relationship between effective customer management and business performance. Over 300 global assessments of blue chip companies in 22 countries, across all sectors, were conducted using QCi’s Customer Management...

With Clough, By Taylor

Black House Publishing Ltd, 2019

Brian Clough famously remarked. "I'm not equipped to manage successfully without Peter Taylor. I am the shop window and he is the goods in the back."

Originally published in 1980, With Clough, By Taylor is the definitive account of the relationship that revolutionised English football and the trade...

Experience the Message: How Experiential Marketing Is Changing the Brand World

Basic Books, 2006

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...

Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design (2nd Edition)

New Riders Publishing, 2010

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project...

Wireless Security: Models, Threats, and Solutions

McGraw-Hill, 2001

REAL-WORLD WIRELESS SECURITY

This comprehensive guide catalogs and explains the full range of the security challenges involved in wireless communications. Experts Randall K. Nichols and Panos C. Lekkas lay out the vulnerabilities, response options, and real-world costs connected with wireless platforms and applications. Read this book to...

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

McGraw-Hill, 2006

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at...

Inspire!: Why Customers Come Back

FT Press, 2009

8 POWERFUL WAYS TO INSPIRE TODAY’S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK!

“With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business...

Putting Investors First: Real Solutions for Better Corporate Governance

Bloomberg Press, 2003

Written in a practical and succinct style, Putting Investors First is indispensable for board members and the corporate executives who work with them and of compelling interest to large and small investors who have lost faith in our system of corporate governance.

Demands on the boards of directors of public companies throughout...

Customer Analytics For Dummies

For Dummies, 2015

The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use...

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

Apress, 2013

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully.

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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

McGraw-Hill, 2010

Today's Hottest Trends for On-the-Spot Marketing!

"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

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