A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

Miscommunication… Employee conflict… Work ethic debates… Loyalty issues… Varying wants and needs… If you are a manager, human resources professional, or business owner, you are faced with these types of issues every day. But why? Because currently, there are five generations in the workplace: Radio Babies...

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and...

"...throw away the heavy textbooks and get set for some real-world wisdom from someone who has been there and done it..."
--Mike McCurry, White House Press Secretary for President Clinton, Principal, Public Strategies Washington, Inc.

"Ritch has deep leadership knowledge and experience, and this book...

Foreword by Capodagli and Lynn Jackson, coauthors of "The Disney Way". All businesses have customers, but how many of them deliver unforgettably good customer service? "Secret Service" reveals the hidden systems of the few exceptional companies that do: what actions they take behind the scenes to consistently surpass...

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at...

Social Location Marketing offers...

Still, the same challenges that existed in the past apply to the new world of e-mail marketing. Namely,...