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Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects (The Savvy Manager's Guides)
Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects (The Savvy Manager's Guides)

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to...

E-Mail Marketing For Dummies (Business & Personal Finance)
E-Mail Marketing For Dummies (Business & Personal Finance)

E-mail isn’t a new technology any more, but you can do a lot of new things with e-mail marketing. E-mail can be delivered to mobile devices and can integrate nicely into a social media marketing strategy.

Still, the same challenges that existed in the past apply to the new world of e-mail marketing. Namely,...

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customer’s lifetime value to my company?
How can I build a strong brand and manage it wisely?

To find the answers to these and scores of other questions, turn to the experts at...

Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
This book is about making the choice for the customer, making a choice
beyond the superficial slogans and choosing an operational, actionable strategy.
Our experience has shown that although companies focus their customer
programs on cross-selling and loyalty initiatives, the issue is much
more fundamental. They fail in their
...
The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs
The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs

Database marketing is today’s most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Lands’ End to IBM are using today’s new breed of database marketing tools to...

IT Services Costs, Metrics, Benchmarking and Marketing
IT Services Costs, Metrics, Benchmarking and Marketing

IT Services is the first 100% customer-focused guide to satisfying the consumers of your company’s IT services -- and building the loyalty your IT organization needs. In this book, three leading IT professionals present a fully integrated, comprehensive approach to service delivery in today’s global, distributed environments.

...
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and...

Windows Azure and ASP.NET MVC Migration
Windows Azure and ASP.NET MVC Migration
Deciding to take the leap from one technology to another is a difficult one. You face the risk of improper implementation of the technology, which can cause performance issues. You also face possible impact to business logic, which can produce disruption to your customers and partners. Many core business processes were written many years ago and...
The Rights of Public Employees, Second Edition: The Basic ACLU Guide to the Rights of Public Employees (ACLU Handbook)
The Rights of Public Employees, Second Edition: The Basic ACLU Guide to the Rights of Public Employees (ACLU Handbook)

In this revised and updated edition of The Rights of Public Employees, Robert M. O’Neil broadens the focus from government employees to all public employees, emphasizing the public-service nature of the occupations and professions of such individuals. Using a question-and-answer format, O’Neil covers such topics as...

Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations,...

Starting Out or Starting Over: Top 10 Tips for Runners: Advice, Injuries, & Support. Plus! Bonus Habit Shaper and Willpower Builder
Starting Out or Starting Over: Top 10 Tips for Runners: Advice, Injuries, & Support. Plus! Bonus Habit Shaper and Willpower Builder

THE IDEA FOR THIS BOOK literally came to me in the middle of the night. That creative part of my brain insisted that I get up and make some damn notes. In that sleepy fog, I saw myself crafting this little book along with its siblings – of course, it’s a series! I imagined them like little messengers, offering valuable...

Winning the Knowledge Game: Smarter Learning for Business Excellence
Winning the Knowledge Game: Smarter Learning for Business Excellence
Winning the Knowledge Game provides practical advice on the strategies, tools and systems you need to remain capable and agile in this rapidly changing business world.

To help you meet this challenge, Winning the Knowledge Game explores three questions:
* How do we open hearts and minds to smarter learning?
* How do we grow
...
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