Learn IT - Books tags loyalty

Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

Bloomberg Press, 2003

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell you what they really want?

In Why...

Why Customers Come Back: How to Create Lasting Customer Loyalty

Career Press, 2004

Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. Companies with a loyal customer base enjoy greater profitability...

Planning and Designing Effective Metrics

Apress, 2014

Metrics are a hot topic. Executive leadership, boards of directors, management, and customers are all asking for data-based decisions. As a result, many managers, professionals, and change agents are asked to develop metrics, but have no clear idea of how to produce meaningful ones. Wouldn’t it be great to have a fast, simple...

Customer Relationship Management (The Briefcase Book Series)

McGraw-Hill, 2001

Tips and Tools for Creatingand SustainingProfitable, Long-Term Customer Relationships

In today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past. Customer Relationship Management brings it back to the foreground, providing easy-to-apply solutions and...

Object-Oriented Construction Handbook

Morgan Kaufmann, 2003

Successful businesses and organizations are continually looking for ways to improve service and customer satisfaction in order to achieve long-term customer loyalty. In light of these goals, software developers must ask the question: how does customer orientation influence traditional approaches, methods, and principles of software development? In...

The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement

Apress, 2014

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer...

Mastering Data Mining: The Art and Science of Customer Relationship Management

John Wiley & Sons, 1999

"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc.

"This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle...

Business Solutions on Demand: Transform the Business to Deliver Real Customer Value

Kogan Page, 2004

Based partly on IBM’s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground-breaking book shows how companies can increase sales and improve margins by introducing a range of solutions.

It draws upon IBM’s highly readable and fast-paced, Business Solutions on...

An Executive’s Guide to Software Quality in an Agile Organization: A Continuous Improvement Journey

Apress, 2018

Imagine a world where product quality is integrated into every function in your organization. Developers, quality engineers, product managers, leaders at all levels, sales, services, and support work together and focus on a shared vision. That vision consists of delivering quality value to customers...

Leadership Sopranos Style: How to Become a More Effective Boss

Dearborn Publishing, 2004

Conflicting loyalties. Terminations. A changing culture. New competitive threats. These phrases describe the challenges facing many of today's most successful businesses. They also describe the challenges facing another profitable organization-television's Soprano family. As the boss of the family, Tony Soprano knows the difficulties...

Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

Kaplan Business, 2003

Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal.

In...

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

McGraw-Hill, 2010

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

Result Page: 8 7 6 5 4 3 2 1

Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS!

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!