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Windows 95 in a Nutshell: A Desktop Quick Reference (In a Nutshell (O'Reilly))
Windows 95 in a Nutshell: A Desktop Quick Reference (In a Nutshell (O'Reilly))

Windows 95 in a Nutshell is a comprehensive, compact reference that systematically unveils what serious users of Windows 95 will find interesting and useful. Little known details of the operating system, utility programs, and configuration settings are all captured in a consistent reference format.This is the first book in...

Developing Enterprise iOS Applications: iPhone and iPad Apps for Companies and Organizations
Developing Enterprise iOS Applications: iPhone and iPad Apps for Companies and Organizations

If you plan to develop iOS applications in a corporate setting—for internal consumption or for sale to end users—you need to read this book. Veteran developer James Turner shares best practices and lessons learned from his recent on-the-ground experience planning, building, and shipping an iOS application in an enterprise...

Rapid Graphs with Tableau 8: The Original Guide for the Accidental Analyst
Rapid Graphs with Tableau 8: The Original Guide for the Accidental Analyst

Tired of boring spreadsheets and data overload from confusing graphs? Master the art of visualization with Rapid Graphs with Tableau 8! Tableau insiders Stephen and Eileen McDaniel expertly provide a hands-on case study approach and more than 225 illustrations that will teach you how to quickly...

Mastering Search Analytics: Measuring SEO, SEM and Site Search
Mastering Search Analytics: Measuring SEO, SEM and Site Search

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.

...

Social eCommerce: Increasing Sales and Extending Brand Reach
Social eCommerce: Increasing Sales and Extending Brand Reach

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time...

Kindle Fire: Out of the Box
Kindle Fire: Out of the Box
Since the release of the original iPad, Apple has dominated the tablet market. With Apple’s characteristically sleek styling, attention to user experience, and marketing savvy, it’s no surprise that the field has been the iPad versus everyone else. Until now.

Though it’s been the undisputed king of
...
Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask...

Engineering Your Future: The Professional Practice of Engineering
Engineering Your Future: The Professional Practice of Engineering

This updated textbook provides a resource on the non-technical aspects of professional practice for both engineering students and young technical professionals. Coverage supports the Accreditation Board for Engineering and Technology (ABET)'s Engineering Criteria 2000, as well as ASCE's current BoK and ASME and AIChE's BoKs. The...

Better Business Decisions from Data: Statistical Analysis for Professional Success
Better Business Decisions from Data: Statistical Analysis for Professional Success

Everyone encounters statistics on a daily basis. They are used in proposals, reports, requests, and advertisements, among others, to support assertions, opinions, and theories. Unless you’re a trained statistician, it can be bewildering. What are the numbers really saying or not saying? Better Business Decisions from Data:...

What's the Future of Business: Changing the Way Businesses Create Experiences
What's the Future of Business: Changing the Way Businesses Create Experiences

"In today's rapidly changing digital environment, Darwinism is alive and well. What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." -- Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to...

Brief: Make a Bigger Impact by Saying Less
Brief: Make a Bigger Impact by Saying Less

Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their...

Phillips' Science of Dental Materials, 12e (Anusavice Phillip's Science of Dental Materials)
Phillips' Science of Dental Materials, 12e (Anusavice Phillip's Science of Dental Materials)
This book represents a comprehensive overview of the composition, biocompatibility, physical properties, mechanical properties, manipulative variables, and performance of direct and indirect restorative materials and auxiliary materials used in dentistry. The book is intended as a textbook for dental students, dental hygiene...
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