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Managing Electronic Media: Making, Marketing, and Moving Digital Content
Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a... | | Joomla! CashSo you want to be an entrepreneur? Or maybe you already are one. Maybe you want to earn some extra cash, but don't have the time to setup an eBay® store. Whatever the case is, this book is for you.
As a young man, I always dreamed of running my own business and being in control of my business destiny. Well, that dream is not only... | | Major Donors: Finding Big Gifts in Your Database and OnlineA winning approach to developing international fundraising strategies
Philanthropy is in a renewed golden age. People want to help, to make a difference, to ensure that the things they value will flourish. In order to capitalize on potential prospects, many nonprofit professionals focus solely on the research of, or communication with,... |
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Marketing For The Home-Based BusinessThis book features an expanded section on using new technologies to increase the reach of marketing efforts, offers sample telephone and voice mail scripts, and includes advice on setting up a home office for maximum efficiency.
The explosive growth of home-based businesses across America and throughout the world is one of the most... | | Web Design and Marketing Solutions for Business Websites
The Internet encompasses all types of websites, from social media monoliths to individual
blogs, from Justin Timberlake fan sites to Fortune 500 businesses. Everyone has a voice, and
the medium has become the ultimate level playing field for those seeking to interact with
the world through an always-on, instantly available, nearly... | | The Business of iOS App Development: For iPhone, iPad and iPod touch
Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
This book is written by experienced... |
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| | Going Wireless: Transform Your Business with Mobile TechnologyGoing Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.
Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on... | | Branding For Dummies (Business & Personal Finance)Build positive impressions of your product or business
Build a powerful brand and pave the way for marketing success
Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from... |
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