Learn IT - Books tags marketing

The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement

Sybex, 2009

Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and...

Commercial Photography Handbook: Business Techniques for Professional Digital Photographers

Amherst Media, 2009

Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the...

The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers

John Wiley & Sons, 2021

Learn to engage your B2B customers through effective virtual sales meetings and presentations

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past—the virtual customer...

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Lawrence Erlbaum Associates, 2003

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively...

The Home-Based Business Kit

Sourcebooks, Inc., 2005

Launch a money-making venture from the comfort of your own home.

Starting a home-based business has special challenges. From preparing the right business plan to your first successful sale, The Home-Based Business Kit gives you the tools you need to succeed and make a profit. Experienced home-based business owners show you how to:
...

Semiconductors and the Information Revolution: Magic Crystals that made IT Happen

Academic Press, 2009

This book sets out to explain the development of modern electronic systems and devices from the viewpoint of the semiconductor materials (germanium, silicon, gallium arsenide and many others) which made them possible. It covers the scientific understanding of these materials and its intimate relationship with their technology and many applications....

Principles of Information Systems

Course Technology PTR, 2009

As organizations continue to operate in an increasingly competitive and global marketplace, workers in all business areas including accounting, finance, human resources, marketing, operations management, and production must be well prepared to make significant contributions required for success. Regardless of your future role, you...

Ft Guide to Business Start Up 2009 (Financial Times Series)

Financial Times Management, 2008

'A must for any small business owner' Federation of Small Businesses Starting your own business can be a daunting task. The Financial Times Guide to Business Start Up is a comprehensive and trusted guide that will cover every important aspect of your business start up. It offers essential guidance on everything from developing your...

Experience the Message: How Experiential Marketing Is Changing the Brand World

Basic Books, 2006

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...

Phillips' Science of Dental Materials, 12e (Anusavice Phillip's Science of Dental Materials)

Saunders, 2012

This book represents a comprehensive overview of the composition, biocompatibility, physical properties, mechanical properties, manipulative variables, and performance of direct and indirect restorative materials and auxiliary materials used in dentistry. The book is intended as a textbook for dental students, dental hygiene...

Successful Proposal Strategies For Small Businesses

Artech House Publishers, 2005

Successful Proposal Strategies for Small Businesses: Using Knowledge
Management to Win Government, Private-Sector, and International
Contracts, Fourth Edition, is designed to provide entrepreneurs, as
well as beginner and experienced proposal managers, capture managers,
proposal writers, proposal specialists and coordinators,...

Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds

AMACOM, 2004

Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the audience. This how-to book is packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference.

A solid brand leaves a positive impression in the customer’s mind, but the...

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