Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As...
This book is based on over a dozen years teaching a Bayesian Statistics course. The material presented here has been used by students of different levels and disciplines, including advanced undergraduates studying Mathematics and Statistics and students in graduate programs in Statistics, Biostatistics, Engineering, Economics,...
Driven by counter-terrorism efforts, marketing analysis, and the explosion in on-line social networking, data mining has moved to the top of the agenda in information science. This book presents a broad range of recent studies in social networking analysis.
The authors have consolidated their research work in this volume titled Soft Computing for Data Mining Applications. The monograph gives an insight into the research in the ?elds of Data Mining in combination with Soft Computing methodologies. In these days, the data continues to grow - ponentially. Much of the data is implicitly or explicitly...
A highly accessible alternative approach to basic statistics Praise for the First Edition: "Certainly one of the most impressive little paperback 200-page introductory statistics books that I will ever see . . . it would make a good nightstand book for every statistician."?Technometrics
This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the...
With the growing awareness of drug-induced diseases in the last few decades, the trend of phar
maceutical research had shifted to drug targeting. The research community seems to be fascinated
with idea of delivering drugs at an optimal rate to their exact site of action. Once considered wishful
thinking, nanotechnology has made this...
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create...
This reference work provides comprehensive information about the bioactive molecules presented in our daily food and their effect on the physical and mental state of our body. Although the concept of functional food is new, the consumption of selected food to attain a specific effect existed already in ancient civilizations, namely...
This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in...
Ever since my childhood I had a fascination with clouds. Real clouds up in the sky, white and fluffy or gray and gloomy, afforded an ever-present drama unfolding above for the curious spectator looking toward the heavens, as inquisitive children are wont to do. Maybe it was because of ample exposure to the perennial cloudiness of my native...
