Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health,...

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online...

Corporate Restructuring is a practical approach to rescuing troubled companies and driving underperforming companies to top performance. It combines proven restructuring strategies with rigorous theoretical analysis. This book explains how to set and achieve asset, staffing, sales and profit goals. Topics include diagnostic tools to identify...

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and...

Gift-wrap a couple of these issues for your Team Physicians - they will carry a copy in the first aid box! Jeff G. Konin, PhD, ATC, PT
Associate Professor, Department of Orthopaedic Surgery/College of Medicine at the University of South Florida in Tampa, dedicated his summer of 2006 to make sure this issue is stuffed with the best of...

The marketer is taken step-by-step through the key phases...

So you’re ready to improve your processes and products and satisfy your customers through Six Sigma—but you’re not looking forward to navigating complicated statistics in order to get results. Now, Warren Brussee, a veteran Six Sigma manager who helped his teams generate millions of dollars in savings, explains how to use...