Learn IT - Books tags marketing

iPod & iTunes For Dummies, 3rd Edition

For Dummies, 2005

Import music, create playlists, burn CDs, and more

Power up your iPod, fill it with tunes, even use it to manage your life

Nothing since the Walkman® has changed the music world like the iPod. But did you know your iPod can also keep your calendar, store photos, and wake you in time for...

ISO 9001: 2000 for Software and Systems Providers: An Engineering Approach

CRC Press, 2003

This volume incorporates more than a decade of experience with ISO 9001, a standard created by committees of volunteers working under the aegis of the International Organization for Standardization (ISO). This volume is intended for individuals who are responsible for using ISO 9001 to implement or revitalize systematic process improvement in...

Handbook of Distance Learning for Real-Time and Asynchronous Information Technology Education

IGI Global, 2008

In information technology, unlike many other fields, the need to support the unique perspective of technologically advanced students and deliver technology-rich content presents unique challenges. Todays IT students need the ability to interact with their instructor in near-real time, interact with their peers and project team members, and access...

The Linked Photographers' Guide to Online Marketing and Social Media

Course Technology PTR, 2010

"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and acts as a reference guide for the variety of online marketing...

Google Analytics

O'Reilly, 2010

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to...

The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out

John Wiley & Sons, 2005

In The Attractor Factor, Joe Vitale combines principles of spiritual self-discovery with proven marketing concepts to show how anyone can live a happy life in and outside of business. He shares his own quest for wealth and success while leading you through the five simple steps that will make all your aspirations, professional and...

New Developments in Categorical Data Analysis for the Social & Behavioral Science

Lawrence Erlbaum Associates, 2004

Almost all research in the social and behavioral sciences, and also in economic and marketing research, criminological research, and social medical research deals with the analysis of categorical data. Categorical data are quantified as either nominal or ordinal variables. This volume is a collection of up-to-date studies on modern categorical data...

Wireless A to Z

McGraw-Hill, 2002

THE MOST PRECISE, CONCISE, AND AUTHORITATIVE WIRELESS REFERENCE AVAILABLE!

In today’s information-rich environment, a business operating without a cogent wireless communications strategy is destined for failure. That’s why, if designing, maintaining, or upgrading wireless and mobile communications systems...

The Oxford Dictionary of Idioms

Oxford University Press, 2004

`Anyone who is addicted to the richness of the English language or simply intrigued by the origin and meaning of an idiom like "teach your grandmother to suck eggs" will relish this work.' Library Journal

Did you know that 'flavor of the month' originated in a marketing campaign in American ice-cream parlors in the...

Essentials of UMTS (The Cambridge Wireless Essentials Series)

Cambridge University Press, 2008

The third generation (3G) cellular system UMTS is advanced, optimised and complex. The many existing books on UMTS attempt to explain all the intricacies of the system and as a result are large and equally complex. This book takes a different approach and explains UMTS in a concise, clear and readily understandable style. Written by a...

Advertisers at Work

Apress, 2012

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

—Mark Tungate, author of Adland: A Global History of...

The Brand Strategy Canvas: A One-Page Guide for Startups

Apress, 2019

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.

The Brand Strategy Canvas has...

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