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Handbook of Spices, Seasonings, and Flavorings, Second Edition
Handbook of Spices, Seasonings, and Flavorings, Second Edition

An A to Z Catalog of Innovative Spices and Flavorings

Designed to be a practical tool for the many diverse professionals who develop and market foods, the Handbook of Spices, Seasonings, and Flavorings combines technical information about spices―forms, varieties, properties, applications, and quality...

CiviCRM Cookbook
CiviCRM Cookbook

Improve your CiviCRM capabilities with this clever cookbook. Packed with recipes and screenshots, it's the natural way to dig deeper into the software and achieve more for your nonprofit or civic sector organization.

Overview

  • Take your CiviCRM skills to the next level and handle CiviCRM...
Customer Analytics For Dummies
Customer Analytics For Dummies

The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use...

Practical Business Analytics Using SAS: A Hands-on Guide
Practical Business Analytics Using SAS: A Hands-on Guide

Practical Business Analytics Using SAS: A Hands-on Guide shows SAS users and businesspeople how to analyze data effectively in real-life business scenarios.

The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data...

The Career Programmer: Guerilla Tactics for an Imperfect World (Expert's Voice)
The Career Programmer: Guerilla Tactics for an Imperfect World (Expert's Voice)

The crucial wisdom-guide to surviving within the programming industry in 2006. Provides raw material for surviving and thinking smart in today's industry. Delivered with the wit and aplomb to make a serious topic entertaining and palatable

TE Conquer Master self-defense techniques to shield yourself, your project,...

Disruption by Design: How to Create Products that Disrupt and then Dominate Markets
Disruption by Design: How to Create Products that Disrupt and then Dominate Markets

From Eli Whitney to Henry Ford to Ray Kroc to Steve Jobs, market disruptors have reaped the benefits, including fame and fortune. But do you have to be that rare genius whose unique skills can literally change the world? No. Disrupting a market is a discipline that can be learned. Disruption by Design—a handbook for...

Financial Ratios for Executives: How to Assess Company Strength, Fix Problems, and Make Better Decisions
Financial Ratios for Executives: How to Assess Company Strength, Fix Problems, and Make Better Decisions

Financial Ratios for Executives is written specifically with today’s global executive in mind. It makes financial ratios easy to understand and use effectively. This short book will prove invaluable to both financial and non-financial executives looking for easy, intuitive methods to assess corporate health and assist in...

Branding For Dummies
Branding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission,...

Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals
Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals

This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue.

Databases for Small Business...

Kindle Fire: Out of the Box
Kindle Fire: Out of the Box
Since the release of the original iPad, Apple has dominated the tablet market. With Apple’s characteristically sleek styling, attention to user experience, and marketing savvy, it’s no surprise that the field has been the iPad versus everyone else. Until now.

Though it’s been the undisputed king of
...
Mastering Search Analytics: Measuring SEO, SEM and Site Search
Mastering Search Analytics: Measuring SEO, SEM and Site Search

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.

...

Social eCommerce: Increasing Sales and Extending Brand Reach
Social eCommerce: Increasing Sales and Extending Brand Reach

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time...

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