Learn IT - Books tags marketing

Sams Teach Yourself SQL in 10 Minutes, Third Edition

Sams Publishing, 2004

Sams Teach Yourself SQL in 10 Minutes has established itself as the gold standard for introductory SQL books, offering a fast-paced accessible tutorial to the major themes and techniques involved in applying the SQL language. Forta's examples are clear and his writing style is crisp and concise. As with earlier editions, this revision includes...

Microsoft® Office Publisher 2007 Step by Step

Microsoft Press, 2007

Work at your own pace through the easy numbered steps, practice files on CD, helpful hints, and troubleshooting tips to master the fundamentals of communicating your message effectively with the latest version of Office Publisher. Youll learn how to create professional-looking marketing and business materials, such as cards, flyers, and...

Microsoft Dynamics CRM 4 For Dummies (Computer/Tech)

For Dummies, 2008

This book is about Microsoft Dynamics CRM version 4, which we refer to as simply Microsoft CRM or just CRM. We assume that Microsoft CRM just showed up on your desktop computer or notebook. Chances are, you already have some experience with one or more of the popular predecessors to CRM — ACT, GoldMine, SalesLogix, or an earlier release of...

Software That Sells : A Practical Guide to Developing and Marketing Your Software Project

John Wiley & Sons, 2005

Purchasing this book could change your future

Recognize a good idea and gauge its chances

Analyze and research your market

Learn what investors look for in a business venture

Make your planning pay

Pick a winning team

Know when to reach for ready-mades

...

The CTO Job Manual: A Wealth of Reference Material and Thought Leadership on What Every Manager Needs to Know to Lead Their Technology Team

Aspatore Books, 2004

Why spend countless hours searching for relevant thought leadership articles, specific pieces of statistical data, and navigable reference information, when one resource provides it all? In The CTO Handbook, former CTO of IBM Next Generation Group Mark Minevich, guides readers through what need not be a daunting world of IT management - addressing...

Practical CakePHP Projects (Practical Projects)

Apress, 2008

If you’ve been using PHP for sometime now and would like to start using a web framework, you’ll want to try CakePHP, which is an open source rapid development web framework built on PHP.

PHP experts Kai Chan and John Omokore guide you through a variety of practical CakePHP applications. You will...

Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More

Praeger Publishers, 2011

Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most...

Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants

John Wiley & Sons, 2010

The third book in the Essential Tools For series… on the topic of Operations Management

Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product...

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

John Wiley & Sons, 2003

Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z

"There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago."
–Tom Peters, author of In Search of Excellence and...

Internet Routing Architectures (2nd Edition)

Cisco Press, 2000

The industry¿s leading resource for Internet routing solutions and scenariosExplore the functions, attributes, and applications of BGP-4, the de facto interdomain routing protocol, through practical scenarios and configuration examplesLearn the contemporary Internet structure and understand how to evaluate a service provider in dealing with...

eBay Bargain Shopping for Dummies

For Dummies, 2003

Shop whenever you want, save money, and protect your privacy

What you need to know to find a treasure, bid in an auction – even buy a timeshare

You can buy everything from beanies to Buicks on eBay – if you know how and where to look. So grab this book before you bid! The leading eBay maven tells you where to...

Dictionary of e-Business: A Definitive Guide to Technology and Business Terms

John Wiley & Sons, 2003

In a fast-moving technical and business environment like the Internet only exactitude can guarantee success. An 'almost correct' specification is a wrong specification. Make total accuracy your signature with this invaluable guide.

It offers detailed definitions of the bewildering array of terms and phrases relating to e-Business and the...

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