Milton Moskowitz, co-author, 100 Best Companies to Work for in America There are good ideas here on every page... the nitty-gritty steps you need to—and can—take to generate sales...
"With a better handle on the financial pulse of the business, enterprises will be better able to meet the Street’s expectations of financial transparency and corporate accountability. The writers do a masterful job of getting readers to this point of awareness, and further display their insight...
Dr. Benjamin Spock, the noted pediatrician, once told parents,“You know
more than you think you do.”Well, the same holds true for marketing;
actually, it probably holds truer, as you know if you’ve ever had kids.And
if you’ve had the courage, ingenuity, and creativity to start a small business,
or to get...
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully.
Today’s corporate decision makers are more sophisticated buyers than ever before. Whilst most love to buy, all hate being ‘sold to’. They are no longer willing to be pushed, pressurized or otherwise badgered into making a decision to buy what you are offering. Indeed, the harder you push, the more likely it is that they will...
This international bestseller and essential reference is the "bible" for digital video engineers and programmers worldwide. This is by far the most informative analog and digital video reference available, includes the hottest new trends and cutting-edge developments in the field.
Design, deploy, and manage stored procedures in enterprise data applications
SQL Server 2000 Stored Procedure Programming shows you how to use Transact-SQL to design, debug, and manage custom stored procedures, functions, and triggers. You'll learn to manage SQL Server resources using new features of Enterprise Manager, Query analyzer,...
Google Apps are Web-based, low-cost (or free!) office productivity tools that do everything those expensive applications do — and you can access them from any computer with an Internet connection. Google Apps For Dummies boosts your "app-titude" by giving you the low-down on choosing, setting up, and using these nifty and...
John Alexander and bestselling author Billy Hollis show programmers how to develop enterprise-level Web applications using Microsoft's popular programming language--Visual Basic.NET.
* Features the incomparable insights and programming know-how of two popular Microsoft insiders, arming developers with proven tips and workarounds to...
Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.
While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and...
Investing in a business application—be it managing one's customers, tracking inventory, coordinating global resources, or just being able to get real-time visibility to cash flow—has never been so important. Gone are the days when companies invested in business applications, such as CRM and ERP, to simply streamline their...