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Marketing Without Advertising
Marketing Without Advertising
Milton Moskowitz, co-author, 100 Best Companies to Work for in America
There are good ideas here on every page... the nitty-gritty steps you need to—and can—take to generate sales...

Business Life
...straightforward advice on
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The Strategy Gap: Leveraging Technology to Execute Winning Strategies
The Strategy Gap: Leveraging Technology to Execute Winning Strategies

Praise for The Strategy Gap

"With a better handle on the financial pulse of the business, enterprises will be better able to meet the Street’s expectations of financial transparency and corporate accountability. The writers do a masterful job of getting readers to this point of awareness, and further display their insight...

Instant Marketing for Almost Free: Effective, Low-Cost Results in Weeks, Days, or Hours (Quick Start Your Business)
Instant Marketing for Almost Free: Effective, Low-Cost Results in Weeks, Days, or Hours (Quick Start Your Business)
Dr. Benjamin Spock, the noted pediatrician, once told parents,“You know more than you think you do.”Well, the same holds true for marketing; actually, it probably holds truer, as you know if you’ve ever had kids.And if you’ve had the courage, ingenuity, and creativity to start a small business, or to get...
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully.

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Microsoft Dynamics CRM 2011 Scripting Cookbook
Microsoft Dynamics CRM 2011 Scripting Cookbook

Over 50 recipes to extend system customization in Dynamics CRM 2011 through client-side scripting

Overview

  • Learn the basics of client-side customization and delve deeper into advanced topics at your own pace
  • Understand the basic customization model supported by the product.
  • A...
Connective Selling : The Secrets of Winning 'Big  Ticket' Sales
Connective Selling : The Secrets of Winning 'Big Ticket' Sales

Today’s corporate decision makers are more sophisticated buyers than ever before. Whilst most love to buy, all hate being ‘sold to’. They are no longer willing to be pushed, pressurized or otherwise badgered into making a decision to buy what you are offering. Indeed, the harder you push, the more likely it is that they will...

Video Demystified, Fourth Edition (Demystifying Technology)
Video Demystified, Fourth Edition (Demystifying Technology)
This international bestseller and essential reference is the "bible" for digital video engineers and programmers worldwide. This is by far the most informative analog and digital video reference available, includes the hottest new trends and cutting-edge developments in the field.

Video Demystified, Fourth Edition is a
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SQL Server 2000 Stored Procedure Programming
SQL Server 2000 Stored Procedure Programming

Design, deploy, and manage stored procedures in enterprise data applications

SQL Server 2000 Stored Procedure Programming shows you how to use Transact-SQL to design, debug, and manage custom stored procedures, functions, and triggers. You'll learn to manage SQL Server resources using new features of Enterprise Manager, Query analyzer,...

Google Apps For Dummies (Computer/Tech)
Google Apps For Dummies (Computer/Tech)
Google Apps are Web-based, low-cost (or free!) office productivity tools that do everything those expensive applications do — and you can access them from any computer with an Internet connection. Google Apps For Dummies boosts your "app-titude" by giving you the low-down on choosing, setting up, and using these nifty and...
Developing Web Applications with Visual Basic. NET and ASP.NET
Developing Web Applications with Visual Basic. NET and ASP.NET
John Alexander and bestselling author Billy Hollis show programmers how to develop enterprise-level Web applications using Microsoft's popular programming language--Visual Basic.NET.

* Features the incomparable insights and programming know-how of two popular Microsoft insiders, arming developers with proven tips and workarounds to
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How to Write Great Copy: Learn the Unwritten Rules of Copywriting
How to Write Great Copy: Learn the Unwritten Rules of Copywriting
Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and
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Microsoft Dynamics Sure Step 2010
Microsoft Dynamics Sure Step 2010

Investing in a business application—be it managing one's customers, tracking inventory, coordinating global resources, or just being able to get real-time visibility to cash flow—has never been so important. Gone are the days when companies invested in business applications, such as CRM and ERP, to simply streamline their...

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