Learn IT - Books tags marketing

Information Science

Princeton Press, 2006

From cell phones to Web portals, advances in information and communications technology have thrust society into an information age that is far-reaching, fast-moving, increasingly complex, and yet essential to modern life. Now, renowned scholar and author David Luenberger has produced Information Science, a text that distills and explains...

Selling Online with Drupal e-Commerce: Walk through the creation of an online store with Drupal's e-Commerce module

Packt Publishing, 2008

Drupal is a free and open-source modular web application framework and content management system (CMS) written in PHP that can run in many environments, including Windows, Mac OS X, Linux, and FreeBSD. Drupal e-Commerce is a free, open-source, feature-rich, flexible package of modules that seamlessly adds full e-Store capabilities to Drupal....

Mobile Intelligence (Wiley Series on Parallel and Distributed Computing)

John Wiley & Sons, 2010

Nowadays, it is very common to see people everywhere and at anytime use mobile telecommunications devices, such as cellular/mobile phones, Personal Digital Assistants (PDAs), or laptop equipped with wireless connectivity to communicate with the network and access information. This phenomenon, which is generally known as mobile computing is...

Web Marketing For Dummies

For Dummies, 2008

It looks so simple on TV. Launch Web site, count money. If only real life were that easy! Alas, with billions of Web sites competing for attention, it’s not simple at all.

On the other hand, marketing online isn’t rocket science. This book charts a practical course of action to put your business Web site to work,...

Bottlenecks: Aligning UX Design with User Psychology

Apress, 2017

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing...

Encyclopedia of Mobile Computing and Commerce

IGI Global, 2007

Nowadays, mobile communication, mobile devices, and mobile computing are widely available. Everywhere people are carrying mobile devices, such as mobile phones. The availability of mobile communication networks has made a huge impact to various applications, including commerce. Consequently, there is a strong relationship between mobile computing...

The Relationship Advantage: Become a Trusted Advisor and Create Clients for Life

Kaplan Business, 2003

In their new book, The Relationship Advantage: Become a Trusted Advisor and Create Clients for Life, consulting experts Tom Stevenson and Sam Barcus urge executives to concentrate on trust and share their insights into building it, sustaining it, translating it into profitable customer relationships.

...

Strategies for Growth in SMEs: The Role of Information and Information Sytems

Butterworth-Heinemann, 2004

Over the last decade, the rise in the importance of information and
knowledge for business activity has been phenomenal. Globalization
has become a reality and competition is more dynamic (Porter, 1998) as
firms source materials and manufacture goods in many locations, while
innovation is vital for future business growth....

Mobile Interaction Design

John Wiley & Sons, 2006

Computers anytime, anyplace. This long-term research goal is daily becoming more and more of a
focused reality. The mobiles are amongst us. And devices we carry around in our pockets are more
powerful than those on board the rockets that took the first people to the moon. But where are
we going, today? How should these handhelds,...

Joomla! A User's Guide: Building a Successful Joomla! Powered Website

Prentice Hall, 2007

The First Easy-to-Use Guide to Joomla!-The World's #1 Open Source Content Management System

If you want to build sophisticated websites that can be easily edited and updated, you need to master...

What Can You Do with a Major in Business: Real people. Real jobs. Real rewards

Cliffs Notes, 2005

Your guide to glide from campus to career

Make sure you get a good ROI (Return on Investment) from your college courses and career choices. Whether you're a student pounding the books or a graduate pounding the pavement, What Can You Do with a Major in Business? alerts you to diverse job options, some of which you probably...

Mastering Financial Mathematics in Microsoft Excel: A Practical Guide for Business Calculations (Market Editions)

Trans-Atlantic Publications, 2005

Tools enabling managers to carry out financial calculations have evolved in the last 20 years from tables through calculators to programs on PCs and personal organisers. Today, the majority of those in finance have Excel on their desks and increasingly on their laptops or pocket computers.

Mastering Financial Mathematics in Microsoft...

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