This book outlines the new concept of user engineering and covers the diversity of users, along with the business process that includes the design and the user’s experience processes. Although the concept of user experience (UX) has become popular, the definition and the methodology are still ambiguous. User engineering is similar to...

Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationship management (CRM) solutions, Salesforce.com For...

Introducing techniques for making pop-ups from one sheet of card, the third title in this series on paper engineering takes folding techniques into the third dimension.

Each chapter introduces a new technical idea and show how that technique can be adapted in many different ways, or combined with techniques from earlier...

The cut throat world of organized crime has long been dominated by men, and such macho godfathers and kingpins as Al Capone, John Dillinger, Pablo Escobar and John Gotti have become legendary. Yet, dig deep into the annals of crime and one can find smart, ambitious and ruthless women who have cracked the glass ceiling of the underworld and...

Discover how to implement and operate in an Agile manner at every level of your enterprise and at every point from idea to delivery. Learn how Agile-mature organizations adapt nimbly to microchanges in market conditions. Learn cutting-edge practices and concepts as you extend your implementation of Agile through the entire enterprise to meet...

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...

Gift-wrap a couple of these issues for your Team Physicians - they will carry a copy in the first aid box! Jeff G. Konin, PhD, ATC, PT
Associate Professor, Department of Orthopaedic Surgery/College of Medicine at the University of South Florida in Tampa, dedicated his summer of 2006 to make sure this issue is stuffed with the best of...

This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.

Author David DiSalvo presents evidence from evolutionary and...

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the...