Learn IT - Books tags marketing

UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers

Apress, 2018

What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. ...

Aligning Business Strategies and Analytics: Bridging Between Theory and Practice (Advances in Analytics and Data Science, 1)

Springer, 2018

This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business....

Total E-Mail Marketing

Butterworth-Heinemann, 2003

Effective e-mail marketing is not just about great creative. E-mail marketing is becoming an
essential, integral part of e-marketing and indeed marketing. So, in writing this book I wanted
to create a comprehensive guide that not only covers how to create great campaigns and creative,
but also describes a strategic approach to...

Sams Teach Yourself Visual C# 2005 in 24 Hours, Complete Starter Kit

Sams Publishing, 2006

Looking to break into C# programming? Sams Teach Yourself Visual C# 2005 in 24 Hours, Complete Starter Kit is a valuable resource. You will start by learning the basics of the Visual C# environment and begin to build working programs very quickly. As the programs become more complex, you will...

One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition

John Wiley & Sons, 2001

Markets are becoming increasingly fragmented as the result of global competition. As more companies vie for niche market positions, they spin out a broader array of product and service offerings. The Web, with its relatively low barriers to entry, has accelerated this competition by orders of magnitude. The wide availability of online...

Big Data Imperatives: Enterprise Big Data Warehouse, BI Implementations and Analytics (The Expert's Voice)

Apress, 2013

Big Data Imperatives, focuses on resolving the key questions on everyone’s mind: Which data matters? Do you have enough data volume to justify the usage? How you want to process this amount of data? How long do you really need to keep it active for your analysis, marketing, and BI applications?

Big data is emerging...

Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't

Apress, 2017

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.

...

How to Do Everything with YouTube

McGraw-Hill, 2007

In 2005, Chad Hurley, Steve Chen, and Jawed Karim launched what would become the most popular video sharing Web site ever created. In fact, until YouTube came along, there were few easy ways to share video on the Web—at least ways that were easy, free, and enjoyable, particularly for the average user. Apart from an inspired idea and creative...

Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)

Butterworth-Heinemann, 2009

Back in the 1990s one of the common questions asked of online professionals was, ‘ what were you doing before the Internet? ’ The answers were many and varied and helped understand the drift of the ensuing conversation. Today, the most common answer is, ‘ I was in school ’ , delivered with a quizzical look as if wondering...

Piwik Web Analytics Essentials

Packt Publishing, 2012

Without web analytics, you are blind on the internet. In order to improve conversions and revenue on your web- site, you need to know what is going on. Piwik gives you this data and unlike Google Analytics, gives you total control over its usage. Unlike Google analytics where the data can be read by Google, Piwik maintains complete...

Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses

John Wiley & Sons, 2010

An insightful look at how you can put net profit income at the forefront of your small to mid-sized business

Enable you to make changes that will create a profitable, sustainable business future, Six Steps to Creating Profit authoritatively shows you how to maximize profit for your small to mid-sized, privately-held,...

Learning Einstein Analytics: Unlock critical insights with Salesforce Einstein Analytics

Packt Publishing, 2018

Learn to confidently setup and create app, lenses, dashboards using Salesforce Einstein Analytics.

Key Features

Explore Einstein analytics on desktop as well as mobile platforms

Turn data into smarter sales with Einstein Analytics for Sales

Visualize your data with...

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