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This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in...

This reference work provides comprehensive information about the bioactive molecules presented in our daily food and their effect on the physical and mental state of our body. Although the concept of functional food is new, the consumption of selected food to attain a specific effect existed already in ancient civilizations, namely...

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create...

This book offers a detailed, practical guide to incorporating minimally invasive cosmetic surgery into dental practice.  Chapters thoroughly examine all aspects of using these materials in practice, and present step-by-step techniques for injecting and placing neurotoxins and fillers, with specific recommendations for product...

There is no such thing as an easy sale. However, selling to an existing customer?whether by refreshing an old product or introducing a new and different product?is often easier, faster, and returns higher margins. Centering your organization’s sales strategy on your installed base is a smart and proven way to achieve...

• Imagine predicting which customers are thinking about switching to a competitor or flagging potential process failures before they happen
• Think about the benefits of forecasting tedious business processes and back-office tasks
• Envision quickly gauging customer...

This comprehensive work explores the demand, supply and variable consumer attitude toward a wide variety of unconventional and exotic animal species that are consumed in different parts of the world. Individual chapters focus on the consumption of horse meat, camel, buffalo, sheep, rabbit, wild boar, deer, goose, pheasant and exotic...

This unique book presents the story of the pioneering manufacturing company Ferranti Ltd. – producer of the first commercially-available computers – and of the nine end-user organisations who purchased these machines with government help in the period 1951 to 1957. The text presents personal reminiscences from many of the...

Internet of Things and Data Analytics Handbook describes essential technical knowledge, building blocks, processes, design principles, implementation, and marketing...