Learn IT - Books tags marketing

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

John Wiley & Sons, 2000

Get a data mining recipe for success to increase profits and reduce costs in today’s business world with–This book shows you how to create and implement models of the most commonly asked data mining questions for marketing, sales, risk analysis, and customer relationship management and support. You’ll get proven modeling...

Readings in Multimedia Computing and Networking (The Morgan Kaufmann Series in Multimedia Information and Systems)

Morgan Kaufmann, 2001

READINGS in Multimedia Computing is a collection of seminal research papers culled from the literature of the last ten years. Although the origins of multimedia computing and networking can be traced back to the development of systems such as the AT&T Picturephone in the late 1960s, it wasn't until the 1990s that the field came into its own....

Email Marketing: An Hour a Day

Sybex, 2008

This book is your guide to understanding the full marketing potential and impact that email can offer to you or your company. It strives to broaden your mind about the opportunities this amazing communication channel offers, and it provides ways to redefi ne the strategic uses of email as an effective marketing vehicle. And it also, we hope,...

Enterprise 2.0

Ashgate, 2008

The notion that the corporation is changing fundamentally has been around for decades – dating back to Peter Drucker’s seminal work in the 1980s on ‘The New Organization’. In 1992, I discussed what I called ‘The New Enterprise’ in my book Paradigm Shift, saying ‘the corporation of old simply...

The Seven Keys to Managing Strategic Accounts

McGraw-Hill, 2003

Strategic accounts are your firm’s lifeblood: they play a critical role in its success or failure. The Seven Keys to Managing Strategic Accounts is filled with best practices and examples of how to intelligently manage key interactions and relationships with these vital accounts—for greater loyalty, higher profitability,...

Beginning Google Sketchup for 3D Printing (Expert's Voice in 3D Printing)

Apress, 2010

Welcome to Beginning Google SketchUp for 3D Printing. I’m pleased that you chose this book as a companion to guide you in your 3D printing and SketchUp modeling adventures. Whether you’re an experienced pro or a seasoned 3D designer, hobbyist, craftsperson, or artist who is new to Google SketchUp and Shapeways, you will find...

The Social Media Business Equation

Course Technology PTR, 2011

My journey down the social media road began years ago, and many people have praised me for my foresight and brilliance. They are very kind, but the truth is, what really took me down this road was desperation. A few years ago—perhaps you remember—the economy took a heck of a dip. On its way down, it punched me in the...

PhoneGap Mobile Application Development Cookbook

Packt Publishing, 2012

We live in an ever-evolving technological landscape, and the transition from the traditional web for desktop machines to mobile devices is now of more importance than ever. With the constant advancement in mobile technology and device capabilities, as well as increasing user adoption and the preference to access content or interact with...

Sams Teach Yourself Adobe Premiere 6.5 in 24 Hours

Sams Publishing, 2002

Sams Teach Yourself Adobe Premiere in 24 Hours offers practical advice from an author with a strong writing background, solid teaching experience, and extensive television production credentials.

Rather than simply presenting a collection of disconnected lessons, Sams Teach Yourself Adobe Premiere in 24 Hours always reminds its readers...

IBM Pseries Sizing And Capacity Planning: A Practical Guide (IBM Redbooks)

IBM Press, 2004

This IBM Redbook offers a comprehensive guide to properly size and plan the capacity of IBM eServer pSeries systems. It discusses the major hardware, software, benchmarks, and various tools used in the sizing and capacity planning process.

This Redbook is suitable for professionals who want to gain a better understanding of how to size...

Utility-Based Learning from Data

CRC Press, 2010

Statistical learning — that is, learning from data — and, in particular, probabilistic model learning have become increasingly important in recent years. Advances in information technology have facilitated an explosion of available data. This explosion has been accompanied by theoretical advances, permitting new and...

Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management (Expert's Voice)

Apress, 2008

Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical representatives leading or engaged in...

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