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Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups
Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups
Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any...
Macromedia Dreamweaver 8 Recipes
Macromedia Dreamweaver 8 Recipes

Looking for timesaving ways to get frequently needed data-driven applications up and running? Look no further! In this book, you'll find a primer for using data sources to connect your Dreamweaver pages to a database. Lowery and Ott then provide step-by-step...

App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want
App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want
How can you make your iPhone or iPad app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPhone and iPad app design and development, App Savvy focuses on the business, product, and marketing elements critical to pursuing, completing, and selling...
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Today's Hottest Trends for On-the-Spot Marketing!

"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

Music Production: For Producers, Composers, Arrangers, and Students
Music Production: For Producers, Composers, Arrangers, and Students

The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of a music producer is analogous to that of a film director, polishing work product to its...

Fiber Optics Technician's Manual
Fiber Optics Technician's Manual
Fiber Optic Technician's Manual, now in its second edition, continues to serve as a practical guide for the designer, installer, and troubleshooter of fiber optic cable plants and networks used in today's communications systems. Comprehensive in scope, this book addresses applications of fiber optics including telephone, CATV, and computer...
Marketing Your Consulting Services : A Business of Consulting Resource
Marketing Your Consulting Services : A Business of Consulting Resource
"Elaine Biech keeps her promises. Just open Marketing Your Consulting Services to the preface, and you see that she promises practical. Then she immediately delivers— on the very same page! Flip to any page, and the same is true. That's a stunning achievement. And Elaine's advice works. I tried one of her first fourteen...
QuickBooks 2005 Bible, Desktop Edition
QuickBooks 2005 Bible, Desktop Edition
Welcome to QuickBooks 2005 Bible— a comprehensive source that discloses
pretty much everything you need to know about QuickBooks.
Most QuickBooks users concur it’s helpful to be told how to perform an
accounting function— but it’s invaluable when someone also reminds you
when and why to
...
UMTS Networks: Architecture, Mobility and Services
UMTS Networks: Architecture, Mobility and Services
Building on the success of the first edition, UMTS Networks second edition allows readers to continue their journey through UMTS up to the latest 3GPP standardization phase, Release 5. Containing revised, updated and brand new material, it provides a comprehensive view on the UMTS network architecture and its latest developments....
ERP:Making It Happen: The Implementers' Guide to Success with Enterprise Resource Planning
ERP:Making It Happen: The Implementers' Guide to Success with Enterprise Resource Planning

Follow the "Proven Path" to successful implementation of enterprise resource planning

Effective forecasting, planning, and scheduling is fundamental to productivity–and ERP is a fundamental way to achieve it. Properly implementing ERP will give you a competitive advantage and help you run your business more...

Conversion Optimization: The Art and Science of Converting Prospects to Customers
Conversion Optimization: The Art and Science of Converting Prospects to Customers
How do you turn website visitors into customers?
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to
...
Essential App Engine: Building High-Performance Java Apps with Google App Engine (Developer's Library)
Essential App Engine: Building High-Performance Java Apps with Google App Engine (Developer's Library)
A single hype is not enough to change the world. But multiple hypes together can change it as long as they are part of a bigger trend.

This book discusses more than one hyped technology: cloud computing, NoSQL, and HTML5. The technologies in this book combine well with other hyped technologies: functional
...
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