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Practical Google Analytics and Google Tag Manager for Developers
Practical Google Analytics and Google Tag Manager for Developers

Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.

There’s a reason that so many...

Early Computing in Britain: Ferranti Ltd. and Government Funding, 1948 ? 1958 (History of Computing)
Early Computing in Britain: Ferranti Ltd. and Government Funding, 1948 ? 1958 (History of Computing)

This unique book presents the story of the pioneering manufacturing company Ferranti Ltd. – producer of the first commercially-available computers – and of the nine end-user organisations who purchased these machines with government help in the period 1951 to 1957. The text presents personal reminiscences from many of the...

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
This volume contains edited versions of papers that were presented at the 2001 Advertising and Consumer Psychology Conference in Seattle, Washington. This annual conference was sponsored by the Society for Consumer Psychology (Division 23 of the American Psychological Association) with sponsorship assistance from Accenture Institute for Strategic...
Programming Microsoft ASP.NET MVC
Programming Microsoft ASP.NET MVC
Until late 2008, I was happy enough with Web Forms. I did recognize its weak points and could nicely work around them with discipline and systematic application of design principles. But a new thing called ASP.NET MVC was receiving enthusiastic reviews by a growing subset of the ASP.NET community. So I started to...
International Marketing: Strategy and Theory
International Marketing: Strategy and Theory

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written
...

Building a Virtual Library
Building a Virtual Library
The organization, functioning, and the role of libraries in university communities continue to change dramatically. While academic research libraries continue to acquire information, organize it, make it available, and preserve it, the critical issues for their management teams in the twenty-first century are to formulate a clear mission and role...
Inspire!: Why Customers Come Back
Inspire!: Why Customers Come Back

8 POWERFUL WAYS TO INSPIRE TODAY’S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK!

 

“With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business...

Eye Tracking Methodology: Theory and Practice
Eye Tracking Methodology: Theory and Practice
Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on how to develop, implement and use these systems. This second edition of Andrew Duchowski’s successful guide to these systems contains significant additional material on the topic and fills this gap in the market with this...
Rightshore!: Successfully Industrialize SAP® Projects Offshore
Rightshore!: Successfully Industrialize SAP® Projects Offshore
At a time when business demands urge companies to innovate and CIOs face increasing cost pressures, offshore delivery offers the opportunity to industrialize the implementation processes for system harmonization, consolidation, and enhancement, thereby realizing substantial cost savings and quality improvements. Rightshore® - a...
The New Community Rules: Marketing on the Social Web
The New Community Rules: Marketing on the Social Web
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent...
Investing in Emerging Markets: The Rules of the Game
Investing in Emerging Markets: The Rules of the Game

You see it in every business paper or magazine. You hear it on every financial talk show. You are deluged with “facts” presented as certainty: China will be the number one economy. The BRIC countries (Brazil, Russia, India, China) will continue to outstrip the developed world in growth for decades to come. Emerging markets are...

Advanced Google AdWords
Advanced Google AdWords

The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features,...

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