Create appropriate, security-focused business propositions that consider the balance between cost, risk, and usability, while starting your journey to become an information security manager. Covering a wealth of information that explains exactly how the industry works today, this book focuses on how you can set up an effective information...

Companies invest in e-business and its supporting technology for their e-business initiatives. E-Business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is...

"A must-read for anyone performing business process mapping! This treasure shares step-by-stepapproaches and critical success factors, based on years of practical, customer-focused experience.A real winner!"
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E-marketing impacts all aspects of marketing from strategy and planning through the marketing mix, marketing communications and buyer behaviour to marketing research. eMarketing eXcellence highlights the most significant opportunities, pitfalls and defines the new marketing approaches needed. It highlights best practice in applying digital...

Adigital flood is upon us. Content inundates us. It begins as bits of content swirling everywhere—a document, an image, a written corporate procedure, a web page, or an email. The binary mist mixes, combines, and rains down on us. It pools in laptops, on desktops, and in server farms. Creeks and streams meander to corporate reservoirs....

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one...

Learning and performing is a subject that has profound influence on our results and actions as it cuts across all fields of study. While performing is about meeting the demands placed upon us, learning expanding the capacity for future demands. Everyday successes and failures are primarily due to the way we learn and perform. More than just...

Growth is not a choice—it’s an imperative. But the risks are substantial. Only a quarter of all...

Covering the most important features of Photoshop Elements 11, this book is packed with step-by-step instructions illustrated with full-color screen shots that clearly shows you how to do tasks, instead of resorting to lengthy explanations. Even...