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Badass: Making Users Awesome
Badass: Making Users Awesome

Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi...

Handbook of Pricing Research in Marketing
Handbook of Pricing Research in Marketing
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together...
Marketing IT Products and Services
Marketing IT Products and Services

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT...

Handbook of Networks in Power Systems I (Energy Systems)
Handbook of Networks in Power Systems I (Energy Systems)

Energy has been an inevitable component of human lives for decades. Recent rapid developments in the area require analyzing energy systems not as independent components but rather as connected interdependent networks. The Handbook of Networks in Power Systems includes the state-of-the-art developments that occurred in the power systems...

Amazon Web Services Made Simple: Learn how Amazon EC2, S3, SimpleDB and SQS Web Services enables you to reach business goals faster
Amazon Web Services Made Simple: Learn how Amazon EC2, S3, SimpleDB and SQS Web Services enables you to reach business goals faster
Hundreds of thousands of customers have joined the Amazon Web Services™ community in order to build solutions for their businesses. The AWS cloud computing platform provides the flexibility to build your application, your way, regardless of your use case or industry. You can save time, money, and the difficulties of managing your own...
Starting an iPhone Application Business For Dummies
Starting an iPhone Application Business For Dummies

How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.

Starting an...

Handbook of Networks in Power Systems II (Energy Systems)
Handbook of Networks in Power Systems II (Energy Systems)

Energy has been an inevitable component of human lives for decades. Recent rapid developments in the area require analyzing energy systems not as independent components but rather as connected interdependent networks. The Handbook of Networks in Power Systems includes the state-of-the-art developments that occurred in the power systems...

A Model for Calculating Interconnection Costs in Telecommunications
A Model for Calculating Interconnection Costs in Telecommunications
The liberalization of the telecommunications markets in Sub-Saharan Africa led to increased competition on the provision and pricing of communication services. But, due to the lack of appropriate regulatory tools, newly established regulators are poorly equipped to arbitrate increasing interconnection disputes between competing operators.
...
Financial Modeling with Crystal Ball and Excel (Wiley Finance)
Financial Modeling with Crystal Ball and Excel (Wiley Finance)
"Professor Charnes's book drives clarity into applied Monte Carlo analysis using examples and tools relevant to real-world finance. The book will prove useful for analysts of all levels and as a supplement to academic courses in multiple disciplines."
-Mark Odermann, Senior Financial Analyst, Microsoft

"Think
...
Fixing and Flipping Real Estate: Strategies for the Post-Boom Era
Fixing and Flipping Real Estate: Strategies for the Post-Boom Era

Let’s face it—fixing and flipping houses is sexy. Who doesn’t love the idea of buying a rundown, mold-infested shack and transforming it into someone’s dream home for massive profits? Reality TV shows make it look so easy. A little paint here, some new kitchen cabinets there, and presto! The house is sold for big bucks...

Pharamaceutical Parallel Trade in the Uk
Pharamaceutical Parallel Trade in the Uk

Parallel trade in pharmaceuticals within the EU involves the legal repacking and reselling of genuine medicines and dates back to the 1970s when a number of pharmacists realized that drug prices varied significantly between member states. By 2002, the UK market for parallel-distributed pharmaceuticals represented £1,300 million. It is...

The Independence of Credit Rating Agencies: How Business Models and Regulators Interact
The Independence of Credit Rating Agencies: How Business Models and Regulators Interact

The Independence of Credit Rating Agencies focuses on the institutional and regulatory dynamics of these agencies, asking whether their business models give them enough independence to make viable judgments without risking their own profitability.

Few have closely examined the analytical methods of credit rating agencies,...

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