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Successful Marketing Strategy for High-Tech Firms (Technology Management and Professional Development)
Successful Marketing Strategy for High-Tech Firms (Technology Management and Professional Development)
The definition of the word “marketing” can be found in its etymology.
Marketing means “putting on the market.” Therefore, the purpose of marketing
is to act in such a way that a company places on the market products
that correspond to demand and satisfy the needs and wants of customers at
an acceptable
...
Quantitative Finance for Physicists : An Introduction (Advanced Finance Series)
Quantitative Finance for Physicists : An Introduction (Advanced Finance Series)
With more and more physicists and physics students exploring the possibility of utilizing their advanced math skills for a career in the finance industry, this much-needed book quickly introduces them to fundamental and advanced finance principles and methods.

Quantitative Finance for Physicists provides a short, straightforward
...
2010 Standard Catalog of World Coins 2001-Date
2010 Standard Catalog of World Coins 2001-Date
This book takes you deep into the fascinating and revolutionary world of 21st century coinage. This one volume, with searchable electronic pages of the book on the bonus DVD, contains virtually all 21st century coins, including series, singles, bi-metallic and tri-metallic coins, from all corners of the world. Represented in nearly 90,000 listings,...
Key Concepts in Energy
Key Concepts in Energy

Organized around eight fundamental ideas, Key concepts in energy history explores the discoveries, technologies and new paradigms in the field of energy, and how they have changed the course of history. Complex technical concepts such as the “rebound effect”, “technological hybridization”, “marginal cost...

Effective Pricing with SAP ERP
Effective Pricing with SAP ERP
Pricing is a complicated subject and is used in several functionalities, including Sales and Distribution (SD) and Materials Management (MM). Currently no book in the market specifically focuses on pricing. We decided to write a book that addresses pricing not only in SD but also in MM to enable you to learn pricing applications...
Culinary Calculations: Simplified Math for Culinary Professionals
Culinary Calculations: Simplified Math for Culinary Professionals

Text covers the critical math concepts culinary and food service professionals need to increase the profitability of a food service establishment. Shows how to accurately control food costs, portion sizes, and food waste. Softcover, with perforated pages. DLC: Food service--Mathematics.

Useful,applied coverage of mathematics
...

Mathematics of the Securities Industry
Mathematics of the Securities Industry

Includes every calculation needed for the Series 7 test!

The Essential How-To Guide for Calculating P/Es, YTMs, and Other Important Wall Street Numbers

For both professional stockbrokers and self-directed individual investors, the ability to understand and use ratios, calculations, and formulas...

Marketing For Dummies (Business & Personal Finance)
Marketing For Dummies (Business & Personal Finance)

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on...

Mac Digital Photography
Mac Digital Photography

One day,Erica and her husband took the kids out for ice cream, and she noticed a big advertisement hanging above the counter. It said, “Bring in your digital photographs. We’ll put them on ice cream cakes.” She found the manager and asked what was involved. “It’s simple,” she said. “Just bring...

Pricing Communication Networks: Economics, Technology and Modelling (Wiley Interscience Series in Systems and Optimization)
Pricing Communication Networks: Economics, Technology and Modelling (Wiley Interscience Series in Systems and Optimization)
Recent advances in technology, combined with the deregulation of the telecommunication market and the proliferation of the Internet, have created a highly competitive environment for communication service providers. There is no simple recipe for pricing network service contracts in all contexts. Pricing is a complex subject, which depends on...
An Elementary Introduction to Mathematical Finance
An Elementary Introduction to Mathematical Finance

This textbook on the basics of option pricing is accessible to readers with limited mathematical training. It is for both professional traders and undergraduates studying the basics of finance. Assuming no prior knowledge of probability, Sheldon M. Ross offers clear, simple explanations of arbitrage, the Black-Scholes option pricing formula,...

Numerical Methods in Finance and Economics: A MATLAB-Based Introduction (Statistics in Practice)
Numerical Methods in Finance and Economics: A MATLAB-Based Introduction (Statistics in Practice)

A state-of-the-art introduction to the powerful mathematical and statistical tools used in the field of finance The use of mathematical models and numerical techniques is a practice employed by a growing number of applied mathematicians working on applications in finance. Reflecting this development, Numerical Methods in Finance and...

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