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Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former
...
Information Technology Policy and the Digital Divide: Lessons for Developing Countries
Information Technology Policy and the Digital Divide: Lessons for Developing Countries
The proliferation of new information technologies throughout the world has raised some important questions for policymakers as to how developing countries can benefit from their diffusion. This important volume compares the advantages and disadvantages of the IT revolution through detailed studies of a variety of developed and developing nations...
Software Product Management and Pricing: Key Success Factors for Software Organizations
Software Product Management and Pricing: Key Success Factors for Software Organizations
Amazingly, in a time in which book fairs are overflowing with a multitude of new publications, there are important topics which are not yet addressed in literature. Software product management used to be one of these, software pricing still is. When we first dealt with these subjects in IBM in the 1980s, it was like occult science ith a few...
Derivatives Analytics with Python: Data Analysis, Models, Simulation, Calibration and Hedging (The Wiley Finance Series)
Derivatives Analytics with Python: Data Analysis, Models, Simulation, Calibration and Hedging (The Wiley Finance Series)

Supercharge options analytics and hedging using the power ofPython

Derivatives Analytics with Python shows you how toimplement market-consistent valuation and hedging approaches usingadvanced financial models, efficient numerical techniques, and thepowerful capabilities of the Python programming language. Thisunique...

UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers
UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers
What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. ...
Modelling, Pricing, and Hedging Counterparty Credit Exposure: A Technical Guide (Springer Finance)
Modelling, Pricing, and Hedging Counterparty Credit Exposure: A Technical Guide (Springer Finance)

The credit crisis that started in 2007, with the collapse of well-established financial institutions and the bankruptcy of many public corporations, has clearly shown the importance for any company entering the derivative business of modelling, pricing, and hedging its counterparty credit exposure.

Building an accurate...

Derivatives Markets (3rd Edition) (Pearson Series in Finance)
Derivatives Markets (3rd Edition) (Pearson Series in Finance)

To be financially literate in today’s market, one must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations.  The Third Edition has an accessible mathematical presentation, and more importantly, helps readers gain intuition by linking theories and concepts...

Complete Guide to Digital Project Management: From Pre-Sales to Post-Production
Complete Guide to Digital Project Management: From Pre-Sales to Post-Production
Get a 360-degree view of digital project management. Learn proven best practices from case studies and real-world scenarios. A variety of project management tools, templates, models, and frameworks are covered.

This book provides an in-depth view of digital project management from initiation to execution to monitoring and
...
Road User Charging and Electronic Toll Collection
Road User Charging and Electronic Toll Collection

As highways, crossing points, and urban streets become increasingly jammed with traffic, more and more roadway authorities are turning to electronic tolling and pricing to manage traffic and road usage. This authoritative book offers professionals expert guidance in planning, procuring, and operating electronic tolling and road-user charging...

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

Marketing Management and Strategy (4th Edition)
Marketing Management and Strategy (4th Edition)

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies...

2016 Photographer's Market: How and Where to Sell Your Photography
2016 Photographer's Market: How and Where to Sell Your Photography

The Successful Photographer's Secret!

Thousands of successful photographers have trusted Photographer's Market as a resource for growing their businesses. This edition contains the most comprehensive and up-to-date market contacts for working photographers today: magazines, book publishers, greeting card...

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