Starting an...

This book focuses on time series models widely and frequently used in the examination of issues in financial economics and financial markets, which are scattered in the literature and are yet to be integrated into a single-volume, multitheme and empirical research-oriented text. The book, providing an overview of contemporary topics related...

The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing...

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing...

The increasing costs of creating and maintaining infrastructures for delivering services to consumers have led to the emergence of cloud based third party service providers renting networks, computation power, storage, and even entire software application suites. On the other hand, service customers demand competitive pricing, service level...

Cloud computing has recently emerged as one of the buzzwords in the ICT industry. Numerous IT vendors are promising to offer computation, storage, and application hosting services and to provide coverage in several continents, offering service-level agreements (SLA)-backed performance and uptime promises for their services. While...

Real time 3D games have been around for well over ten years now. We’ve played them, created assets in the style of our favorites, and maybe even “mod”ed a few of them. But until recently, the cost of licensing one of the premier game engines has ranged from several hundred thousand to several million dollars per title...

The primary goal of this book is to present to the scientific and management communities a selection of applications using more recent Soft Computing (SC) and Computing with Words and Perceptions (CWP) models and techniques meant to solve the economics and financial problems. The selected examples could also serve as a starting point...

One day,Erica and her husband took the kids out for ice cream, and she noticed a big advertisement hanging above the counter. It said, “Bring in your digital photographs. We’ll put them on ice cream cakes.” She found the manager and asked what was involved. “It’s simple,” she said. “Just bring...

A state-of-the-art introduction to the powerful mathematical and statistical tools used in the field of finance The use of mathematical models and numerical techniques is a practice employed by a growing number of applied mathematicians working on applications in finance. Reflecting this development, Numerical Methods in Finance and...

Macromedia introduced Flex in 2004 so that developers could write web applications for the nearly ubiquitous Flash platform. These applications benefited from the improved design, usability, and portability that Flex made possible, dramatically changing the user experience. These features are a cornerstone of Web 2.0, a new generation...