Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies...

This book focuses on time series models widely and frequently used in the examination of issues in financial economics and financial markets, which are scattered in the literature and are yet to be integrated into a single-volume, multitheme and empirical research-oriented text. The book, providing an overview of contemporary topics related...

One of the world’s leading SAP Sales & Distribution consultants delivers the first comprehensive and practical guide to implementing this new module in the R/3 system. Inside this book you’ll get complete information on the ins and outs of the...

Quantitative Finance is expanding rapidly. One of the aspects ofthe recent financial crisis is that, given the complexity offinancial products, the demand for people with high numeracy skillsis likely to grow and this means more recognition will be given toQuantitative Finance in existing and new course structuresworldwide. Evidence has...

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get...

• Overview of CPSM and CPBM architectures, and planning CPSM and CPBM
• Become efficient in product management, workflow management, and billing and pricing...

Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training...