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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech)
iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech)

Over the past three years, I have witnessed something

remarkable as iPhone and iPad developers have created and posted apps to Apple’s App Store at a breathtaking pace. The App Store has swelled to more than 400,000 apps and still shows no signs of abating. The gold rush to sell iPhone and
...
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

The Mobile MBA: 112 Skills to Take You Further, Faster
The Mobile MBA: 112 Skills to Take You Further, Faster

An MBA is a curious beast: it can accelerate your career, even if it has limited

practical value in day-to-day management.

Top employers hire top MBAs, but not because MBAs have mastered the mysteries of management. An MBA is a hallmark of personal commitment, effort, and ambition which
...
Macroeconomics: Principles and Policy
Macroeconomics: Principles and Policy
As usual, when preparing a new edition, we have made many small changes to improve clarity of exposition and to update the text both for recent economics events and for relevant advances in the literature. But this time we have focused on one particular addition that will, so far as we have been able to find out, differentiate this...
Essentials of Investments (McGraw-Hill / Irwin Series in Finance, Insurance, and Real Estate)
Essentials of Investments (McGraw-Hill / Irwin Series in Finance, Insurance, and Real Estate)

The market leading "Essentials of Investments, 7e" by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights...

Analysis for Financial Management + S&P subscription card
Analysis for Financial Management + S&P subscription card
Like its predecessors, the eighth edition of Analysis for Financial Manage ment is for nonfinancial executives and business students interested in the practice of financial management. It introduces standard techniques and recent advances in a practical, intuitive way. The book assumes no prior background beyond a rudimentary and...
Encyclopedia of Finance
Encyclopedia of Finance

The Encyclopedia of Finance, Second Edition, comprised of over 1000 individual definitions and chapters, is the most comprehensive and up-to-date resource in the field, integrating the most current terminology, research, theory, and practical applications. Showcasing contributions from an international array of experts, the revised edition of...

International Marketing: Strategy and Theory
International Marketing: Strategy and Theory

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written
...

Marketing Management and Strategy (4th Edition)
Marketing Management and Strategy (4th Edition)

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies...

Derivatives Markets (3rd Edition) (Pearson Series in Finance)
Derivatives Markets (3rd Edition) (Pearson Series in Finance)

To be financially literate in today’s market, one must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations.  The Third Edition has an accessible mathematical presentation, and more importantly, helps readers gain intuition by linking theories and concepts...

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In...

Handbook of Networks in Power Systems I (Energy Systems)
Handbook of Networks in Power Systems I (Energy Systems)

Energy has been an inevitable component of human lives for decades. Recent rapid developments in the area require analyzing energy systems not as independent components but rather as connected interdependent networks. The Handbook of Networks in Power Systems includes the state-of-the-art developments that occurred in the power systems...

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