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 Macroeconomics: Principles and Policy
As usual, when preparing a new edition, we have made many small changes to
improve clarity of exposition and to update the text both for recent economics
events and for relevant advances in the literature. But this time we have focused on one
particular addition that will, so far as we have been able to find out, differentiate this... |  |  |  |  Analysis for Financial Management + S&P subscription card
Like its predecessors, the eighth edition of Analysis for Financial Manage
ment is for nonfinancial executives and business students interested in the
practice of financial management. It introduces standard techniques and
recent advances in a practical, intuitive way. The book assumes no prior
background beyond a rudimentary and... |
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 Encyclopedia of Finance
The Encyclopedia of Finance, Second Edition, comprised of over 1000 individual definitions and chapters, is the most comprehensive and up-to-date resource in the field, integrating the most current terminology, research, theory, and practical applications. Showcasing contributions from an international array of experts, the revised edition of... |  |  International Marketing: Strategy and Theory
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.
The 4th edition of International Marketing has been written... |  |  Marketing Management and Strategy (4th Edition)
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies... |
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