This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

This is a book for business analysts about modeling. A model is a simplified representation of a situation or problem, and modeling is the process of building, refining, and analyzing that representation for greater insight and improved decision making. Some models are so common that they are thought of as routine instruments rather...

The market leading "Essentials of Investments, 7e" by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights...

“This book should be in every trader/investor’s library. As we come out of this depressed market . . . this book can be your companion, helping you avoid mistakes and enhance your trading/investment program.”
—Bill M. Williams,...

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...

• Explore the features inside the sales and purchases areas as well as functionalities including payments, budgets, cash flow, fixed assets, and business intelligence
• Discover how the different aspects of...