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The Fundamentals of Marketing
The Fundamentals of Marketing

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

Management Science: The Art of Modeling with Spreadsheets
Management Science: The Art of Modeling with Spreadsheets

This is a book for business analysts about modeling. A model is a simplified representation of a situation or problem, and modeling is the process of building, refining, and analyzing that representation for greater insight and improved decision making. Some models are so common that they are thought of as routine instruments rather...

Essentials of Investments (McGraw-Hill / Irwin Series in Finance, Insurance, and Real Estate)
Essentials of Investments (McGraw-Hill / Irwin Series in Finance, Insurance, and Real Estate)

The market leading "Essentials of Investments, 7e" by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights...

User-Centered Computer Aided Language Learning
User-Centered Computer Aided Language Learning
In the field of computer aided language learning (CALL), there is a need for emphasizing the importance of the user. User-Centered Computer Aided Language Learning presents methodologies, strategies, and design approaches for building interfaces for a user-centered CALL environment, creating a deeper understanding of the opportunities and...
Mathematics for Finance: An Introduction to Financial Engineering (Springer Undergraduate Mathematics Series)
Mathematics for Finance: An Introduction to Financial Engineering (Springer Undergraduate Mathematics Series)
Designed to form the basis of an undergraduate course in mathematical finance, this book builds on mathematical models of bond and stock prices and covers three major areas of mathematical finance that all have an enormous impact on the way modern financial markets operate, namely: Black-Scholes' arbitrage pricing of options and other derivative...
Mastering the Currency Market: Forex Strategies for High and Low Volatility Markets
Mastering the Currency Market: Forex Strategies for High and Low Volatility Markets

Make Volatility and Risk Work for You with Forex Trading!

“This book should be in every trader/investor’s library. As we come out of this depressed market . . . this book can be your companion, helping you avoid mistakes and enhance your trading/investment program.”
—Bill M. Williams,
...

Marketing Management: Millennium Edition (10th Edition)
Marketing Management: Millennium Edition (10th Edition)

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...

Microsoft Dynamics NAV Financial Management
Microsoft Dynamics NAV Financial Management

Delve deep into the world of financial management with Microsoft Dynamics NAV

Overview

  • Explore the features inside the sales and purchases areas as well as functionalities including payments, budgets, cash flow, fixed assets, and business intelligence
  • Discover how the different aspects of...
Google Cloud Platform for Architects: Design and manage powerful cloud solutions
Google Cloud Platform for Architects: Design and manage powerful cloud solutions

Get started with GCP and manage robust, highly available, and dynamic solutions to drive business objectives

Key Features

  • Identify the strengths, weaknesses and ideal use cases for individual services offered on the Google Cloud Platform (GCP)
  • Make intelligent choices...
Algorithmic Game Theory
Algorithmic Game Theory
In the last few years game theory has had a substantial impact on computer science, especially on Internet- and e-commerce-related issues. More than 40 of the top researchers in this field have written chapters that go from the foundations to the state of the art. Basic chapters on algorithmic methods for equilibria, mechanism design and...
Optimality and Risk - Modern Trends in Mathematical Finance: The Kabanov Festschrift
Optimality and Risk - Modern Trends in Mathematical Finance: The Kabanov Festschrift

Problems of stochastic optimization and various mathematical aspects of risk are the main themes of this contributed volume. The readers learn about the recent results and techniques of optimal investment, risk measures and derivative pricing. There are also papers touching upon credit risk, martingale theory and limit theorems.

...
Famous First Bubbles: The Fundamentals of Early Manias
Famous First Bubbles: The Fundamentals of Early Manias
The jargon of economics and finance contains numerous colorful terms for market-asset prices at odds with any reasonable economic explanation. Examples include "bubble," "tulipmania," "chain letter," "Ponzi scheme," "panic," "crash," "herding," and "irrational...
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