"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder...

Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training...

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation...

To play boogie woogie, you must be able to keep the beat moving from beginning to end, with no fumbles. Therefore, a smooth left hand...

"If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships."
—Dennis Sadlowski, President and CEO, Siemens Energy and Automation,...

QuickBooks makes managing your business finances a lot less painful, so you can concentrate on what you do best. This friendly book makes using QuickBooks simple too! You'll find out how to set up QuickBooks for your business and use it to prepare invoices,...