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 Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Fifteen years ago, Michael and I wrote the first version of this book. A little more than 400 pages, the book fulfilled our goal of surveying the field of data mining by bridging the gap between the technical and the practical, by helping business people understand the data mining techniques and by helping technical people understand the... |  |  |  |  Oracle BI Publisher 11g: A Practical Guide to Enterprise Reporting
In the last 15 years, some of us have witnessed mail becoming e-mail, grocery stores
becoming www.store, and step-by-step technology becoming part of our daily life.
Technology development has radically changed the enterprise's way of doing
business. First, daily tasks such as sales, client, and vendor management became... |
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